How did Toptracer become an “Official Range Technology” of the PGA of America?

By: January 6, 2023

I believe the strongest brands are fully relevant and make a difference in consumers’ lives. These relevant brands continue to not only win the heads and hearts of consumers/golfers but also drive top-line business growth.

Toptracer driving range solutions’ popularity can be explained well by their relentless relevancy. Toptracer quickly adapted to customers’ changing needs and expectations. 

I am expecting Toptracer to be listed in the Prophet Brand Relevance Index report in the coming years. Where we can find such brands as Dyson, Marvel, Peloton, Calm, Fitbit, Xbox, Hilton, Lego, etc.

Toptracer has reached a very serious new milestone today.

Toptracer PGA of America partnership

Toptracer Named an ‘Official Range Technology’ of the PGA of America

Toptracer, the #1 range technology in golf, announced today a comprehensive partnership with the PGA of America.

The most-used and most-trusted advanced ball-tracing technology is now an “Official Range Technology” of the PGA of America and its nearly 28,000 PGA Professionals worldwide who are committed to growing interest and participation in golf.

Toptracer technology pioneered nearly two decades ago, will continue to provide shot tracing and tracking throughout the PGA Championship broadcast, as well as on the practice range.

In 2024, Toptracer will become the Official Range Technology of the KPMG Women’s PGA Championship.

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Partnership details

The multi-year partnership includes an ongoing collaboration to bring the #1 Range Technology in Golf to more facilities across the United States, powering more play, more data, and insights for game improvement.

Toptracer Range will be installed at Fields Ranch at PGA Frisco in Frisco, Texas.

Toptracer has also made a three-year commitment to exhibit at the PGA Show in Orlando, Florida, with an unprecedented activation at the conference in January 2023.

At the show, Toptracer will unveil a new product specifically designed to help elevate the teaching profession through an immersive data-driven experience.

Toptracer Range Europe technology solutions

PGA of America CEO Seth Waugh said

“We know that Toptracer technology provides our Members’ facilities with terrific experiences for their customers. The data and insights powered by the Toptracer platform gives golfers the ability to improve their game and our PGA Professionals the tools to bring meaningful teaching to their students.

Toptracer Range’s various game modes are a game-changer when it comes to introducing the game of golf to new audiences.

Toptracer already maintains a leadership position in range technology, boasting more than 750 installations globally, including at the Home of Golf at St Andrews Links.

Toptracer has traced more balls in more bays and in more countries than anyone else in the world.

Toptracer experience_fun PGA of America

The data collected provides unprecedented insight that continues to drive the innovation in the company’s offerings, transforming how players of all skill levels practice, resulting in higher customer retention and deeper engagement from players.

Toptracer is also teeing up facilities for long-term success and introducing new revenue streams to facilities that employ the technology.

To further support PGA Professionals Topgolf will provide 50% off game play for them at Topgolf venues in the U.S., excluding Las Vegas, on select days.

This article is brought to you by Toptracer.