Introduced in 1987, the slogan “Red Bull Gives You Wings ” is an enduring and iconic phrase in global marketing. Its consistent and long-standing use has cemented its status as a hallmark of the brand’s identity.
The slogan, in other words, says Red Bull gives you energy and confidence. If I had to translate this into our golf language, it would say: “Red Bull gives you more ball speed and forgiveness.”
TaylorMade Golf announced a second collaboration with Oracle Red Bull Racing. The Pursuit Collection will be released exclusively on TaylorMadeGolf.co.uk and TaylorMadeGolf.eu on October 15.
TaylorMade Golf’s decision to develop compelling content and experiences for younger golfers represents a bold strategic move. Although Red Bull is not a healthy beverage, its brand image resonates with many people.
Is this the intended objective? Red Bull, on the other hand, is targeting the 15-35 age demographic.
Red Bull utilizes branded content partnerships to expand its business. For example, the brand partnered with GoPro, a leading action camera manufacturer, to produce compelling videos showcasing extreme sports athletes.
Red Bull uses content to construct a narrative that resonates with the identity their customers aspire to.
The appropriate content enables a brand to maintain relevance in a consumer’s daily life, thereby converting customers into advocates and amplifying the brand’s overall influence.
TaylorMade Golf & Oracle Red Bull Racing partnership
The Pursuit Collection features a complete range of performance products and lifestyle pieces inspired by Oracle Red Bull Racing’s 2024 RB20 and the race suits worn by the team’s drivers, Max Verstappen and Sergio Perez.
The collection embodies a shared belief in pushing the limits of what’s possible and a mutual unwavering commitment to achieving pinnacle performance in sport.
In all, the Oracle Red Bull Racing collection includes:
- P·790 Irons – £1,499 / €1,899
- Spider Tour Putter – £379 / €499
- Milled Grind 4 Wedge Bundle – £399 / €499
- TP5x Stripe Dozen Golf Balls – £54.99 / €69.99
- Tour Stand Bag – £399 / €499
- Tour Preferred Glove – £27.99 / €39.99
- Tees – £15.99 / €24.99
- Tour Terry Cloth Towel – £32.99 / €44.99
- New Era Team Hat – £39.99 / €54.99
- New Era Sectors Hat – £39.99 / €54.99
- Mechanic Jacket – £149.99 / €189.99
- Formation Hoodie – £99.99 / €124.99
- Signature Hoodie – £99.99 / €124.99
- Slipstream T-Shirt – £39.99 / €54.99
- Race T-Shirt – £39.99 / €54.99
- Signature T-Shirt – £39.99 / €54.99
The Oracle Red Bull Racing P·790 irons come in 4-iron through pitching wedge. The black stiff shaft is the Nippon N.S. Pro Modus 3. The blue custom grip is the Golf Pride Tour Z.
The Oracle Red Bull Racing Milled Grind 4 Wedge Bundle comes with 56° and 60° wedges. The black stiff shaft is the Nippon N.S. Pro Modus 3. The wedges also come with a blue custom Golf Pride Tour Z grip.
The Oracle Red Bull Racing Spider Tour Putter is right-handed, 34” long, has 3° of loft, a lie angle of 70°, and 29° of toe hang. The 120g steel shaft is the KBS Black PVD Stepless.