In recent years, it has become increasingly evident that content creators have driven more ROI than traditional digital advertising without creators.
Furthermore, brand marketers have identified sponsored digital ads featuring creators as the most effective marketing strategy.
Authenticity remains a crucial way to connect with consumers, but executing this effectively isn’t always straightforward. Meanwhile, influencer marketing is predicted to be worth $24bn by the end of the year.
This is similar to my previous recommendations for selecting influencers. Here’s a quick reminder.
I recommend considering 7 factors when choosing brand ambassador(s):
- Relevance to your industry,
- Social media influence and reach,
- Authenticity and credibility,
- Alignment with your brand values,
- Ability to engage and contact with your potential customers,
- Previous experience in similar roles or working with other brands,
- Who genuinely cares about your brand and understands its values and messaging.
These came to my mind when I heard Benross created a new partnership with Golf Life, introducing a three-part series featuring Soccer AM and Sky Sports personality John ‘Fenners’ Fendley.
The era of one-time influencer campaigns has concluded. In 2025, cultivating long-term partnerships with the appropriate influencers will be essential.
Ongoing collaborations will help brands develop more profound relationships with influential figures within their target audience.
This strategic approach is likely to yield numerous advantages:
- Develop Deeper Relationships.
- Refine Brand Messaging: Through ongoing collaboration, brands can refine their messaging to resonate more effectively with the influencer’s audience. The influencer can provide valuable insights into audience preferences and help tailor brand messaging to achieve maximum impact.
- Drive Brand Advocacy: Long-term partnerships cultivate brand advocates who genuinely believe in and promote the brand over time.
Benross & John ‘Fenners’ Fendley – cooperation
The above-mentioned three-part series follows Fenners as he takes up golf, aiming to break 50 over nine holes ahead of the first major in 2025.
Viewers are invited to join him on this journey, and based on their performance, a range of prizes will be up for grabs.
In the launch episode airing today, viewers are invited to watch as Fenners begins his golfing journey, starting with a custom fitting for Benross clubs at the Home of Benross – Sandown Golf Centre.
Accompanied by Golf Life regulars Tubes, Ange, and Jimmy, Fenners takes on his first nine-hole round at Sandown Park Golf Centre.
This six-month series builds momentum toward the 2025 Masters, with Episode 2 airing in March 2025 and the series finale in April, just in time for fans to rally behind Fenners’ final attempt.
Fenners will share his progress on social media, allowing fans to follow his journey and celebrate his achievements in real-time.
Episode Release Schedule:
- Episode 1: November 2024
- Episode 2: March 2025
- Episode 3: April 2025, leading up to the Masters
Benross Clubs Featured in the Series:
- Aero XF Driver: £179
- Aero XF Fairway (3 wood): £129
- Aero XF Hybrid (4): £119
- Aero XF Graphite Irons (5 – SW): £523.84
- Tribe SRT 004 Putter: £99
- Benross Protec 5.0 Waterproof Stand Bag: £139
- Total Package: £1,118.84 (available exclusively to American Golf, in-store & online).
Are you looking to enhance your brand’s visibility and engagement through an effective influencer marketing strategy?
I’d love to help you develop a tailored approach for your brand or golf club. Let’s connect and explore the possibilities: mikibreitner@gmail.com / +36 30 279 0054