Golf Business Monitor’s 10th anniversary

By: August 13, 2019

I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy).

10 years ago on 13th August 2009, I launched my business-to-business (B2B) golf business blog.

When I meet with club managers in golf clubs and golf business events a frequently asked question is:

How the idea of launching a B2B golf business blog (Golf Business Monitor) popped out my head?

In such moments, I explain to them that in 2009 I used to work at Hungary’s largest digital marketing agency (Carnation Group; today part of Possible Worldwide, a WPP company).

We had a luxury product importer who wanted to create a news portal for luxury lifestyle and products. I was asked to sell the ad spaces of this news portal.

It brought me to the world of golf. In those days, I thought that there are many best practices in the hospitality and service industry that can be utilized in the golf club business as well.

During my work at Carnation Group, I started to list those best practices that I thought fit for the golf industry.

This is how the Golf Business Monitor began on 13th August 2009.

Golf Business Monitor's 10th Anniversary

In the beginning, I only thought about sharing my thoughts about various golf club business challenges, how I would solve them.

My approach is NOT to copy-paste press releases instead to analyze golf business news by

  • explaining what is positive or negative in a golf business news;
  • providing trends and
  • providing solution(s) to that specific business challenge mentioned in the post.

Needless, to say that I share with my readers and clients my 20 years of marketing experience and knowledge.

I believe this way, my readers (decision-makers in the golf industry) will benefit much more.

Thus, they could use Golf Business Monitor as a source of inspiration and tool at the same time.

Very soon I had to realize that golf club management companies, golf club leaders, and golf equipment manufacturers are open and receptive to my ideas.

Just like any other media company Golf Business Monitor started to receive plenty of press releases and invitations to FAM trips from

  • Leading golf club management companies (e.g. Troon, ClubCorp, Billy Casper Golf, European Tour Properties, IMG, etc.);
  • Major golf PR agencies (e.g. Performance54, Azalea Group, Landmark Media, Hill & Knowlton, Medi8, Professional Sports Group, etc.);
  • Golf equipment manufacturers (Callaway Golf, Titleist, Wilson Staff, TaylorMade Golf, Nike Golf, Mizuno, Cleveland Golf, Srixon, XXIO, Honma Golf, etc.) and golf club supplier companies.
ADGF Conference 2018 Golf Business Monitor

Golf Business Monitor – Milestones

Golf Inc. Magazine said

“Miklós is one of the savviest consultants in Europe and runs a very popular golf business blog.”

Miklos Breitner Golf Business Monitor CMAE Conference 2018

Golf Business Monitor – Partners in creation

Last, but not least I would like to thank all my clients, business partners, and supporters the help and cooperation.

I hope this is just the beginning of something even bigger and better.