How can Golf Lottery help to drive nationwide charities?

By: June 7, 2022

The name – Golf Lottery – of the initiative might be misleading. However, this is a bold & creative charity solution/platform. I only found one statistic about golf’s money-raising capabilities. In 2019, the PGA Tour and its tournaments surpassed $3 billion in all-time giving.

Golf Lottery website main page

The Golf Lottery helps people across the UK to support a diverse range of charities all while competing for some amazing prizes:

  • The Golf Foundation,
  • Prostate Cancer UK,
  • Alzheimer’s Society,
  • Golf for Good is a charitable initiative set up by the European Tour Group.

Devised by Ryan Howsam ­– majority owner of the Legends Tour and chairman of the Staysure Group ­– the Golf Lottery is a non-profit organization licensed and regulated by the Gambling Commission in Great Britain.

Its primary aim is to raise funds for good causes every week and in turn support local and national charities across the UK through player interaction.

Launched with the UK enjoying a boom in golf participation levels that has seen an increase of 148% from 2019-2020 with playing numbers rising to more than 5.2million, the Golf Lottery serves as a focal point for a portfolio of charities and governing bodies to promote their work.

Keith Mitchell Headshot 2022 Golf Lottery
Keith Mitchell, managing director of the Golf Lottery

Available on a mobile-responsive platform with an app to follow later in the year, there will be two ways to pay and play: either a monthly subscription with a direct debit of £5 per calendar month or an annual subscription with a direct debit of £52 per year.

In return, players will have the chance to win some fantastic weekly prizes, from cash and star prizes that will include playing experiences with celebrities, Major winners and Ryder Cup captains through to VIP hospitality at major golf events, with private travel and luxury accommodation.

More prizes will be added as the Golf Lottery moves into the summer, including tickets to golf tournaments, signed merchandise, lessons with professionals, golf products, and so much more.