How will the World Corporate Golf Challenge ignite excitement in China?

By: May 28, 2024

The 31st edition, 2024 Luzhou Laojiao Guojiao 1573 World Corporate Golf Challenge World Final, will be held in Hainan, the second-largest island in China. 

The World Corporate Golf Challenge global committee and the Bureau of Tourism, Culture, Radio, Television, and Sports of Haikou City will co-organize the event. 

The Haikou Mission Hills Golf Club, located south of Haikou City, is the most extensive lava field course in the volcanic landscape.

Mission Hills Golf Club Haikou China and World Corporate Golf Challenge

The Blackstone course is marketed as the premier 18-hole layout. Voted the best championship course in Asia, the long and challenging Blackstone course will be the venue for the 31st World Corporate Golf Challenge World Final event.

Excited by this news, I contacted Qian Yongsheng, the General Manager of DE Sports Development Ltd, the Chinese Licensing Partner for the World Corporate Golf Challenge, to get his thoughts.

What caught you the most in the World Corporate Golf Challenge?

First, the popularity and history of the World Corporate Golf Challenge events compare to other international amateur golf events. Second, the event format is a good reflection of golf’s business character.

微信图片_World Corporate Golf Challenge

What are your intended business goals for hosting this event?

I hope the globalization of the World Corporate Golf Challenge improves. After the World Final, which will be held in China, this event will have a bigger influence in Asia.

I hope that as the World Corporate Golf Challenge event continues to grow, it will also play an important role in promoting other DE Sports businesses.

What challenges does Mission Hills face in attracting golf tourists?

Mission Hills is a world-renowned golf resort with strong golf tourism reception and hospitality capabilities. However, there may be objective issues when we discuss the challenges; for example, there are not enough international direct flights to Haikou.

What unique experiences can the participants expect during their stay at Mission Hills?

The charm of Chinese culture, high-maintained golf courses, great food and exquisite drinks, high standards of the event, etc. I believe the week in Haikou will offer participants from all over the world an unforgettable experience.

Mission Hills Golf Club golf course Haikou China World Corporate Golf Challenge

What tips do you have for golfers playing on the Blackstone Course?

This is a world-renowned golf course, one of the top 100 in Asia and one of the top 10 in China.

Tiger Woods and Rory McIlroy used to compete for THE MATCH at Mission Hills at this golf course, as well as the World Ladies Championship.

The fairway distance is long, and volcanic rocks are everywhere. Players must be careful about the interference of the beautiful scenery and the unpredictable sea breeze when playing here.

The Golf Business Monitor has been a proud official media partner of the World Corporate Golf Challenge since 2020.