Just like in 2018, Las Colinas Golf & Country Club competed to be awarded top honors in the “Residential Development – Spain” category at the 2019 European Property Awards.
The judging panel of 80 industry experts focused on design, quality, service, innovation, originality, and commitment to sustainability.
Las Colinas was able to retain its title in the “Residential Development – Spain” category.
In addition, they were voted as Europe and Spain’s Leading Villa Resort in the recent 2019 World Travel Awards.
The real estate sales potential of Las Colinas Golf & Country Club
16,209 Spanish homes were bought by foreign buyers in the second quarter of 2019. In the Alicante region where Las Colinas Golf & Country Club is situated 3961 properties were sold in Q2 2019.
The TOP6 countries of buyers are:
- UK
- France
- Germany
- Morocco
- Belgium
- Sweden
Even here we can see the influence of Brexit on British demand in a negative direction.
Sustainability & technology
Last year, Silvia Llanes, Residential and Marketing Director at Gmp, the parent company of Las Colinas admitted the importance of sustainability in real estate development.
Nonetheless, I could not find any specific information on their sustainability efforts (e.g. apartments’ and buildings’ eco-efficiency).
PwC’s Real Estate 2020: Building the future study says
For real estate asset managers, the move towards greater sustainability in building design presents opportunities and risks.
While sale prices do reflect buildings’ sustainability credentials to a degree – through a ‘green premium’ – this is currently limited to certain types of prime real estate in advanced economies.
In the case of Las Colinas, it is more an opportunity. Technology usage can be also a driver of real estate.
I would not only highlight the brands (e.g. Siemens, Hansgrohe, Duravit, etc.) but explain how certain technology solutions will contribute to your comfort and experience.
Technology will help also Las Colinas Golf & Country Club to personalize much better their offers and services, but also engage more effectively with prospects and existing customers (e.g. data mining).
I have to agree with PwC that sustainability and technology are two very important drivers of real estate value.