Abu Dhabi’s golf tourism success

By: December 10, 2012

In this year we have seen three dominant trends in the global luxury goods market: globalization, consolidation and diversification. Luxury goods have also become more affordable to a wider range of consumers than ever before, as personal incomes rise in a number of emerging markets, such as the Middle East (especially GCC countries, like Abu Dhabi), luxury marketers (e.g. Saadiyat Beach Golf Club managed by Troon Golf) offer up less luxurious product lines at more reasonable prices. 

So if we take this in consideration then we will not be surprised to hear about significant growth of guest numbers and stays in second and third quarter of 2012 in Saadiyat Beach Golf Club. It seems to me that the "made in Europe" label (e.g. St. Regis Butler Service) is still attractive in that part of the world. As like in emerging markets customers are looking for status symbols and social acknowledgement. I am sure Saadiyat Beach Golf Club will not disappoint anybody.

In addition to this the International Association of Golf Tour Operators (IAGTO), named the emirate 'Golf Destination of the Year, Africa & Gulf States 2012'.

St Regis Saadiyat Island Resort- 6th hole