In 2025, golf clubs and resorts aiming to maximize tee time and hotel bookings should consider the following six relatively new aspects to enhance their appeal to golf tourists.
It’s evident how significant visual experiences are in influencing people’s decisions about booking accommodations and choosing vacation destinations.
Currently, one-third of tourists use social media platforms to book accommodations. I strongly encourage golf resorts and clubs that have already invested in sustainability to persist in their efforts.
Notably, in 2023, the search volume for “sustainable travel” on Google increased by 120%. To enhance golf holiday bookings, it’s essential to effectively highlight the atmosphere of your golf resort and club and the diverse on-site dining options available.
Incorporating influencers into future marketing campaigns will be vital for golf resorts and clubs, and this strategy is poised to become even more essential.
Until now, smart and forward-thinking golf resorts have taken the wellness needs of their guests seriously.
The next wave of wellness involves integrating preventive medicine, fitness, nutrition, and all aspects of well-being to enhance healthspan, the period of time a person is in reasonably good health.
3 major IAGTO events in 2025
The organizers of IAGTO conventions still do not have to worry about B2B golf tourism platforms such as Zest.Golf.
Danang, Gran Canaria, and Alabama will be the venues for IAGTO’s three global golf tourism sales conventions in 2025:
- 11th Asia Golf Tourism Convention (AGTC) in Danang, Vietnam, from 2-4 April, 2025.
- 3rd IAGTO European Convention (IEC) in Gran Canaria, Spain, from 19-21 May, 2025
- 16th North America Golf Tourism Convention (NAC) in Birmingham, Alabama, from 17-19 June, 2025
IAGTO’s Chief Executive, Peter Walton, said:
“Each of our three events focuses on the destinations in that region, attracting domestic and international golf tour operators specifically selling those destinations.
Acting primarily as the industry’s membership association enables us to keep participation costs to a minimum while ensuring that every interaction between buyers and suppliers is valuable.”
Convention registration has been open to IAGTO tour operators and supplier members for two weeks, and more than 600 delegates have already signed up for all three events.
Aligned with this announcement, IAGTO is launching a campaign to sign up new member companies and organizations from around the world of golf travel, including golf resorts, hotels, golf courses, DMCs, golf tour operators, and golf travel advisors.