Reducing golf course operating costs by 300%
When golf courses are closing all around the world (only in US: 71 golf courses were shot down in the first half of this year) we are always happy to find solutions how we can reduce operating costs.…
Golf Business
Golf Expo Munich with great findings and stories
Huh, I have just returned from Golf Expo (Munich, Germany). It seemed to me that we outgrew the place. 3 big halls and a conference room were not enough. I felt very crowded the place. I met lot…
LCD loaded golf bags for the sake of brand awareness
As regular ad spaces are losing relevancy and efficiency, advertisers are looking for something unusual and sometimes ambient media solutions. This how LCD loaded golf bag. Well nice idea, BUT in media planning what really matters is the…
Do we need golf industry exhibitions?
As the kick off day of Golf Expo in Munich (Germany) is getting closer, I am start think about what do we gain from such old fashioned industry exhibitions. As reading the website of Golf Expo, it turns…
Golf Equipment Industry in social media (part 3)
You probably asking me, after reading golf equipment industry in social media (part 2) why do I emphasize the importance/role of social media in golf product communication and how it will gear up sales. Starting point is 72%…
Golf sponsorship budgets are in danger
As a groundswell, the collapse of the American automotive and financial sector arrived to the golf industry by significant cuts in golf sponsorship budgets. The sponsorships shrunk by 3.7% according to IEG LLC. As one of the major…
Golf Equipment Industry in social media (part 2)
As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…
Golf accounts for about $11.3 billion of Canada’s gross domestic product
Recently the Royal Canadian Golf Association conducted a survey about the Canadian golf industry and life by Strategic Networks Group, Inc. These were the key findings: Canadian golf industry generates $11.3 billion in economic activity; Industry employment estimated…