In my previous post I highlighted how and why golf courses should incorporate social media in their media mix. What I forgot to write in that post, is how branding changed in the last couple of years due…
Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…
Today I received a direct mail from Golf Magazine. Golf Magazine is launching a co-branded card with Visa (MasterCard also offers co-branded credit cards). I started to think how we can use this idea in golf course marketing.…
I was reading one of Golf Business Development's edition about a non-profit organization called Golf Environment Organisation(GEO). They claim about themselves that they are an international non-profit organization working to integrate the social, environmental and economic benefits of…
When golf courses are closing all around the world (only in US: 71 golf courses were shot down in the first half of this year) we are always happy to find solutions how we can reduce operating costs.…
I think golf professionals are starting to appreciate golf courses that provide them challenge to master Mother Nature. John Daly, in the last edition of Golf Monthly (October 2009.), says that the European golf courses are more than…
Toyota came out recently with an interesting website to promote its Prius and the idea of environment protection. What is the connection between Toyota Prius and public golf courses? Environment consciousness is gaining momentum, not just in the…
When the economic climate is not in favor of golf courses, golf club managers' job descriptions are widening with new skills and duties. In general, the minimum requirements are bachelor's degree, 5+ years experience managing a full service…
To the best of my knowledge a classic 18-hole golf course is 6,000 yards that spreads over 100 acres. Today if we check the average golf course territory we find that about 150-200 acres of total land, including…
Before I went to volunteer on the 28th European Senior Golf Championship (by ESGA; 19-22 August 2009.) as a LiveScore counter, I launched a forum topic on LinkedIn.com about green fee pricing policy. I received some very interesting…
As my reader Breki, wrote me that golf courses are also feeling the disadvantages of the recession, but it has another aspect as well. In the current economic situation when we are reconsider how we would like to…
In the latest edition of The Economist, the magazine is reporting how badly is the recession hurting Europe’s tourism industry. Yes it is true that in Europe's most popular tourism destination countries like Italy, France and Spain, the…
One of the reasons I like to play golf is the breathtaking environment. Although it is really nice that we are playing in the most attractive places of our countries, but if you have allergy, then it is…