Is Russia viable for a golf business opportunity? – part 1
As I promised in my previous post, former director of Career Services at
Golf Club Management
GCSAA on Golf Business Monitor
After 10 months of blog writing, I am really excited to have my first guest writer. Former director of Career Services at Golf Course Superintendents Association of America (GCSAA), Lyne Tumilson will be my first guest writer here…
This shouldn’t disturb your golf game
When was the last time when in the middle of your golf play/golf tournament/whatever felt urgent need to run back to the club house and find the "rest room". Green Toi Gmbh came out with a smart idea…
Hybrid turfgrass mowers comes to golf industry
It had to come and it arrived. Ransomes Jacobsen came out with a hybrid riding greens mower: Eclipse 322. The unique hybrid drive system, seems to be a radical departure from the hydraulically driven machines of the past…
Golf course insurance as is should be
Spring is coming soon, and with it also "side effects" of post-winter time like inland waters and floods are endangering golf courses at least in Europe. But we should be also prepared for hurricanes whenever they likely to…
Environment awareness in golf course management
Do we remember how disappointing was Kyoto and than Copenhagen climate conference? Especially when Obama posed as the world's savior....uhhhhhhhhhhhhh Now I think I found something real serious environment protecting initiative. Because I have doubt about Golf Environment…
Golf turfgrass types that reduce maintenance costs
On last Sunday on my way to my Mom, I was reading Geoff Shackelford's Grounds For Golf book. This would not be so interesting to share with others, IF I do not read the following: "Most warm-season grasses…
Ryder Cup results on your mobile
I am getting more excited as the next Ryder Cup is getting closer (1st - 3rd October 2010) and this time I am really because it will held in Wales in Celtic Manor Resort. I hope my boss…
US golf courses’ revenues are sharply falling in 2009
As it was expected golf courses' revenues declined significantly not just because of the economic climate, but also the stubborn attitude of golf course owners and managers. These golf course managers should understand that as a result of…
Affiliate with me and gain new golf club members
By reading Commission Junction's web site, it came to my mind that affiliate marketing could be implemented in the golf industry as well. For those who are not familiar with this marketing tool, here is a brief explanation:Affiliate…
Golf courses’ media mix and social media – part 2
In my previous post I highlighted how and why golf courses should incorporate social media in their media mix. What I forgot to write in that post, is how branding changed in the last couple of years due…
Golf loyalty card programs – how it works
Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…
Are co-branded golf cards the last resort for golf courses?
Today I received a direct mail from Golf Magazine. Golf Magazine is launching a co-branded card with Visa (MasterCard also offers co-branded credit cards). I started to think how we can use this idea in golf course marketing.…
Golf industry’s Superbrands
I was reading one of Golf Business Development's edition about a non-profit organization called Golf Environment Organisation(GEO). They claim about themselves that they are an international non-profit organization working to integrate the social, environmental and economic benefits of…
Reducing golf course operating costs by 300%
When golf courses are closing all around the world (only in US: 71 golf courses were shot down in the first half of this year) we are always happy to find solutions how we can reduce operating costs.…
Golf courses are not just target golf
I think golf professionals are starting to appreciate golf courses that provide them challenge to master Mother Nature. John Daly, in the last edition of Golf Monthly (October 2009.), says that the European golf courses are more than…
Public golf courses in “hybrid way”
Toyota came out recently with an interesting website to promote its Prius and the idea of environment protection. What is the connection between Toyota Prius and public golf courses? Environment consciousness is gaining momentum, not just in the…
Golf club managers are earning really bad
When the economic climate is not in favor of golf courses, golf club managers' job descriptions are widening with new skills and duties. In general, the minimum requirements are bachelor's degree, 5+ years experience managing a full service…
Golf architecture is facing new challenges
To the best of my knowledge a classic 18-hole golf course is 6,000 yards that spreads over 100 acres. Today if we check the average golf course territory we find that about 150-200 acres of total land, including…
Can we maintain the current green fee pricing policy?
Before I went to volunteer on the 28th European Senior Golf Championship (by ESGA; 19-22 August 2009.) as a LiveScore counter, I launched a forum topic on LinkedIn.com about green fee pricing policy. I received some very interesting…