At the end of last year, in December and October I had already written about the success of Abu Dhabi in golf tourism. Abu Dhabi Golf Club became the Best Course in the Middle East at the coveted Asia Pacific…
In this year we have seen three dominant trends in the global luxury goods market: globalization, consolidation and diversification. Luxury goods have also become more affordable to a wider range of consumers than ever before, as personal incomes rise in…
As we are coming closer to the real winter, I look with envy on our Spaniard friends who can always find a golf course in their country where they can play without jackets and enjoy the sun. I…
Probably many of us are thinking in these days about to extend our membership at our golf course. I am little bit puzzled because I do not know a golf course that is worth to join. If you can…
I have just came back from Barcelona. This is really a lovely city. Around the city there are 10 golf courses. If you are lack of time + want to see as much as possible of the famous…
As I am planning my holiday in Barcelona, I am wondering shall I take my golf clubs with me or leave them at home. Golf club rental must be a good business since more and more companies are…
There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…
What a big surprise! France was selected to host 2018 Ryder Cup. This is a great achievement to France, especially when we know who were the competitors (Germany, Spain, Portugal). The games will be played on Le Golf…
Those who are familiar with the golf industry they know that KPMG prepares from year to year a survey about golf course development and golf participation trends. 2010 is not an exception. ;) Since the last decade of…
As I promised in my previous post I will keep on analyzing Golf Ireland's Facebook communication. If I have to give KPIs for a Facebook brand page the following would be: Clear Community Expectations: what the brand (in…
According to United Nations World Tourism Organization (UNWTO) the expected rebound of international tourism (arrivals, receipts, expenditure) is measurable. This recovery started according to UNWTO in Q4 of 2009. However this positive change will be seen mainly in…
In my previous post I wrote about how golf courses are becoming part of airlines' loyalty program. In the very same post I mentioned all the hassle that is connected with flying with our golf equipment (golf clubs,…
Thursday I had a great day. I got involved in an interesting initiative of Business Golf International. As companies and not just golf courses are highly motivated to come up with ideas, solutions that will motivate potential customers…
In last couple of weeks everybody was worried about what is going on in Dubai (UAE) since it is well connected to the world business life as the "crown jewel" of the Middle East. As we know economic…
Today I received a direct mail from Golf Magazine. Golf Magazine is launching a co-branded card with Visa (MasterCard also offers co-branded credit cards). I started to think how we can use this idea in golf course marketing.…
I was reading one of Golf Business Development's edition about a non-profit organization called Golf Environment Organisation(GEO). They claim about themselves that they are an international non-profit organization working to integrate the social, environmental and economic benefits of…
New year, new competition. 64 golf clubs, 46,000 people participated and 600,000 criteria evaluations were collected in the latest survey of Golf World (Golf Digest). Such survey and competition was relevant and useful when there was no online…
After writing my previous post about golf tourism I started to google for fresh data about world tourism and its impact on world economy and the golf industry. This how I found World Travel & Tourism Council findings: The…
Recently the Royal Canadian Golf Association conducted a survey about the Canadian golf industry and life by Strategic Networks Group, Inc. These were the key findings: Canadian golf industry generates $11.3 billion in economic activity; Industry employment estimated…
In last couple of weeks many rumors appeared in the press both online and offline about the possibility to include golf in the Olympic Games. With G-d help it will be an Olympic game in 2016 if the…