226 entries: employee

Sarah Blunden Wycombe Heights Golf Centre female promotion v3

Female leadership promotion at Wycombe Heights Golf Centre

By: 2018. 02. 12.

It is fair to say that we do not hear frequently about female management, leadership promotion in golf clubs. In July 2017 I have already mentioned the very low share of women in golf club management positions. The…

Acushnet Holdings 1920

How could Acushnet create added value for golfers?

By: 2018. 01. 22.

I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…

2018 Ryder Cup at Le Golf National - the team

Le Golf National – A decade of Ryder Cup choices, challenges and changes

By: Paul Armitage - General Manager, Le Golf National 2017. 11. 08.

Almost 10 years ago, one mans’ vision (Pascal Grizot – vice chairman of the French Golf Federation and to be Chairman of the Organizing Committee of the 42nd Ryder Cup in France) and passion, supported by the French Golf…

Gleneagles winning team at Scottish Golf Tourism Awards 2017

How Gleneagles wins out the customer-led market?

By: 2017. 11. 02.

The Scottish Golf Tourism Awards 2017 was a great moment for The Gleneagles Hotel. Unlike in 2016 (won only in one category: The Best Catering), this time they won in 3 categories with 33,000 votes from golf consumers across Scotland:…

Foremost 59club logos

How Foremost tries to win at customer experience?

By: 2017. 10. 23.

One of this year's TOP 5 retail trends is the creation of meaningful customer experience and brand engagement. Smarter companies like Foremost (soon I will tell you why) understood that customer experience will be their primary basis for…

Dean Saunders – PGA Professional and love.golf coach at Girton Golf Club

The love.golf program from a PGA professional perspective

By: Dean Saunders, PGA Professional & love.golf coach 2017. 10. 12.

I thought to ask a love.golf coach to find out how does this program work actually. I asked Dean Saunders a PGA Professional and love.golf coach at Girton Golf Club (UK). What attracted you to become a love.golf…

Belfair 17west

Can Belfair attract the most talented professionals?

By: 2017. 10. 06.

Troon Privé (the private club operations division of Troon) will manage Belfair, a private golf club community in Bluffton, South Carolina. Belfair is an award-winning 36-hole facility as well as the community’s property owners association. The club features two championship…

IGTM - golf destination challenges in 2018

How should golf destinations get prepared for 2018?

By: 2017. 09. 15.

This post could have been only about the coming IGTM event that will be held on 11-14 December, in Cannes, France, but I think we should focus more on the global travel forecasts and hospitality trends (e.g. smart…

Howard Craft Burhill Golf & Leisure

Learn 7 ideas from Burhill Golf & Leisure about sustainability!

By: 2017. 07. 13.

Last month, I had the chance to report about 5 Burhill Golf & Leisure venues who were recertified by the Golf Environment Organization (GEO). Recently, I made an interview with Howard Craft, the general manager of  Wycombe Heights Golf…

Heather Tubb: diverse golf club workforce

Can diverse golf club workforce outperform homogenous?

By: 2017. 07. 10.

Actually, this post is intended to be a positive one when I heard that Cams Hall Estate in Fareham, Hampshire (owned by Crown Golf) has got a new FEMALE general manager in the person of Heather Tubb. She is still one of…

Crown Golf Development Program

Who are the new ambassadors of Crown Golf clubs?

By: 2017. 07. 06.

In my latest article ("Reality of Measuring Customer Experience", page 26-27.) about customer experience in Golf Management Europe, I have highlighted that if golf clubs want to achieve customer-centricity then first they have to make an internal transformation. This includes empowering…

Burhill Golf GEO Certified golf courses

What can Burhill Golf gain from sustainable golf courses?

By: 2017. 06. 20.

Burhill Golf and Leisure Ltd (BGL) has recently had five venues recertified by the Golf Environment Organisation (GEO) with the remaining five to follow as a result of continued, progressive works carried out across the operator’s 22 golf…

Michael Braidwood

What should a golf club manager be like in 2017?

By: 2017. 06. 06.

In 2013 I wrote about the importance of specific educational background in connection to golf club management.  In that post, I quoted the study of Colt Mackenzie McNair and Club Managers Association of Europe from 2010. This study found that a degree-level education…

The London Club Canary Wharf

What is a convenient way to discover The London Golf Club?

By: 2017. 05. 23.

It seems like The London Golf Club understood that it is worth to start meeting people where they are instead of only drawing them to their golf club. The London Golf Club took the opportunity to showcase its services within London’s…

Parisian golf courses - Golf National

Why aren’t Parisian golf courses in our consideration set?

By: 2017. 05. 09.

Early this year, I have already highlighted why golf tourism is getting more important for France. Recently, the Paris Region Tourist Board has published a report that found a 4.7% decrease in the number of tourist visits (vs.…

Millennials Orlando show 2016

Millennials – Do you speak their language?

By: Adam Keable - Director, Colt Mackenzie McNair 2017. 03. 28.

Following the insights reported by Global Golf Advisor’s in the ‘2016 National Club Trend Survey’, it was observed that the ability to attract and retain talent was a key concern to many golf clubs. For the leaders in…

Alcanada Hole 7 small

What will Alcanada not find in surveys?

By: 2017. 03. 27.

It seems like 2016 was really an outstanding year for Club De Golf Alcanada (Mallorca; 7,108-yard Robert Trent Jones Jnr-designed course): 59Club Awards: won the Silver Flag Awards in the Overall Golf Resorts category; They were named as Mallorca's best…

HR Trends in 2016 - Expectations of a High Impact on Clubs

HR Trends at Private Clubs

By: Rob Hill – Partner, GGA 2017. 03. 16.

At Global Golf Advisors, we recently completed two surveys of over 175 club managers, one in North America and one in Europe, seeking to identify the trends that are and will continue to have, the most significant impact…

Why should mobile technology matter to your golf club?

By: Gary Denault 2017. 03. 01.

Proximity, wearability, data. Terms being used in all aspects of marketing today, but most importantly in mobile marketing. Mobile apps seem to be a great solution for almost any business segment. Sadly statistics are showing otherwise. We are…

Can Concert Golf revive the White Manor Country Club?

By: 2017. 01. 05.

The members of White Manor Country Club (Malvern, PA, a member-owned private club; founded in 1948) held a voting in mid-December about the selling of their country club. The biggest concern of the members and the neighbours was that the…