Do you remember that two years ago Wilson Staff in cooperation with Golf Channel held the first crowdsourcing reality show (Driver vs Driver) to find the next Wilson Staff driver? The Golf Channel’s Driver vs. Driver 2 had its season…
It was a great pleasure and honour to give a presentation on customer journey mapping in golf clubs at the latest CMAE European Conference on Club Management 2018 in Marbella. I thought to share with you what do…
Why customer experience is essential today? Customer experience development is essential for the understanding, on our core business, of membership and green fee customers' level of satisfaction, their expectations. Moreover, we believe that our industry needs to attract…
Just before I fly to the European Conference of the Club Managers Association of Europe in Marbella, Cleveland Golf will launch its latest putters the Huntington Beach Soft putters on 16th November. Cleveland Golf said the hallmark of the…
In some parts of the world winter is getting closer and the end of the golf season as well. In case you missed this year to consider helping pollinators to survive, then here are some new insights on…
Just for clarity purposes, I am a Gen X guy born in 1970. I have been aware of Generationalists for a while now and have generally understood the principles behind it and the general habits or preferences each…
The importance of continuously evaluating the customer journey at your venue cannot be overstated. Daily your Clubs members and visitors arrive at your facility with an expectation. That expectation will be different for all venues, but as Club…
First of all, everybody is online today, even the local agencies are online and the tee time market in Europe and in many other parts of the world is bubbling. Golf Clubs experience tremendous growth in their own…
I am so excited what outputs and experience will provide the cooperation between the WeChat and the WGC-HSBC Champions. WeChat is more than just another official partner of the 2018 WGC-HSBC Champions (25 - 28 October at Sheshan…
Unlike Callaway Golf Rogue driver and TaylorMade M3 driver where the focus was the forgiveness, the developers of the new Titleist TS driver wanted to increase and improve the speed of the Titleist driver. This is why they…
As you know I am not a big fan of golf magazines' TOP100 and of similar lists. Years passing by and my skepticism regarding their credibility is just growing. I would like to circle back for a moment…
It’s an interesting question when you are posed with it – how do you see the golf industry? Well, I’ve been playing golf now for close on 40 years and have worked in the golf industry for close…
Since I read the article in the Financial Times last year about golf resort living and golf tourism, I was really curious to know the opinion of Cristobal Guerrero, the managing director of Las Colinas Golf & Country Club.…
In January 2017 the Château Élan Golf Club was sold to an affiliate of Greenwich, Connecticut based real estate investment firm, Wheelock Street Capital. The new owner is investing now more than $20 million in a comprehensive renovation and refresh.…
I have already heard many promising great news about the latest success of the Portuguese golf tourism industry, but I wanted to hear from first hand about the details. This is why I asked Carlos Ferreira, the Founder…
Based on the 4th generation of Rotex Face Technology, Cleveland Golf is launching its new Cleveland RTX-4 wedges in North America on Sept. 14, 2018. Their key promise is to provide ultimate short game control. The new Cleveland RTX-4…
I must tell you that Pete Dye's book ('Bury me in a pot bunker') really impressed me when I read it a couple of years ago. Since then I like to follow his company's the Dye Designs' activities. Did…
Change over the past four years has been rapid and widespread at Le Golf National. Many aspects of the business have been revamped to get ready for the Ryder Cup and what that brings, but also, to boast…
I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…
I was not surprised when I heard that Troon acquired Cliff Drysdale Tennis for several reasons. The Cliff Drysdale Tennis is a global, full-service tennis management company that provides the “Ultimate Tennis Experience.” Cliff Drysdale Tennis will continue to operate…