A few years ago I asked you whether would you share your golf club membership with your friends and what is the possibility of creating shareable golf club membership offers. What I found at The Track, Meydan Golf (Peter…
Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…
The previous version of Callaway Golf Apex irons was about to provide confidence to golfers to play any shot type. Whereas, the new Callaway Golf Apex Muscleback Irons (Price: $1,299.99; Available from 11/3) are intended for very low…
One of this year's TOP 5 retail trends is the creation of meaningful customer experience and brand engagement. Smarter companies like Foremost (soon I will tell you why) understood that customer experience will be their primary basis for…
Everyone working together achieves more. It’s a simple concept, but one that I’ve tried to instill in the talented golf team we have here at The Belfry. When you work at a resort that demands the very best…
Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business. What did…
This post could have been only about the coming IGTM event that will be held on 11-14 December, in Cannes, France, but I think we should focus more on the global travel forecasts and hospitality trends (e.g. smart…
Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…
In 5 weeks, the new Titleist 718 irons will be available in golf shops worldwide beginning September 29, with fittings beginning September 1. Titleist says that the new Titleist 718 irons are about maximizing MOI and ball speed. What I…
Have you heard that TaylorMade is expanding its successful P700-series iron lineup with the addition of the P790 irons? I have to summarize in one sentence the essence of the new TaylorMade P790 irons it would be: a forged players'…
The Prince's Golf Club is continuing to invest in its golf courses. In 2009, the European Golf Design was requested to help remodel and introduce some new bunkers. This time, the Prince's Golf Club has announced an extensive and ambitious plan…
I got used to it that golf equipment manufacturers in this part of the golf season usually come up with limited edition golf club models. This is why interesting the announcement of Cleveland Golf. Cleveland Golf’s new woods and…
Did you hear that PGA Catalunya Resort will have a new, on-site vineyard? The Celler Mas Hereu, will eventually see the European Tour Destination produce its own wine. The idea of combining wine and golf is not totally a new…
In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
Between us, I don't really understand the concerns of the LPGA Tour regarding LPGA Tour players' attire. You might find extreme examples, but most of them are not sexist, but rather sporty and modern. If you select any…
Recently, I was lucky enough to talk with Alastair Spink, the Head Coach at love.golf about the challenges and achievements of their program. For those of you who have not heard about this initiative, it is a social…
In less than a week (officially launching July 24, 2017), Cleveland Golf will launch its new Smart Sole 3 S and C wedges. Both the Smart Sole 3 S (S = sand) and C (C = chipping) wedges feature a…
Last month, I had the chance to report about 5 Burhill Golf & Leisure venues who were recertified by the Golf Environment Organization (GEO). Recently, I made an interview with Howard Craft, the general manager of Wycombe Heights Golf…
Actually, this post is intended to be a positive one when I heard that Cams Hall Estate in Fareham, Hampshire (owned by Crown Golf) has got a new FEMALE general manager in the person of Heather Tubb. She is still one of…
In my latest article ("Reality of Measuring Customer Experience", page 26-27.) about customer experience in Golf Management Europe, I have highlighted that if golf clubs want to achieve customer-centricity then first they have to make an internal transformation. This includes empowering…