The world's No. 16 Japanese golf Hideki Matsuyama has just signed a contract with IMG for for worldwide management and marketing representation. Hideki Matsuyama turned pro in 2013 (before turning pro he was the No. 1 on the World…
Last weekend was great weekend for Titleist. Two of its brand ambassadors were among the top 2. Adam Scott topped fellow Titleist Brand Ambassador Jason Dufner to seal the Crowne Plaza Invitational at Colonial. This was the first time…
Gen Yesuda says in his article in Golfweek.com that for the third consecutive year, the number of golfers in the U.S. declined, falling 3.6 percent to 26.1 million in 2010, according to the National Golf Foundation. The slide,…
As the kick off day of Golf Expo in Munich (Germany) is getting closer, I am start think about what do we gain from such old fashioned industry exhibitions. As reading the website of Golf Expo, it turns…
As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…