I believe technology has a significant role in creating defining moments and exceptional customer experience for golfers and golf club guests. Based on your reactions to my previous post about Toptracer Range 100th installation in Europe, I thought…
In recent years esports and gaming became mainstream. We are not surprised to read about esport or gaming tournaments and events in mainstream media. The European Tour (in cooperation with DreamHack, a global entertainment company and game developers…
In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…
In the National Golf Foundation’s 2018 Golf Industry Report I found that in 2017 were: 23.8 million people who played golf on a course in 2017 — the same as a year earlier. Another 8.3 million only played off-course, a…
It’s an interesting question when you are posed with it – how do you see the golf industry? Well, I’ve been playing golf now for close on 40 years and have worked in the golf industry for close…
Troon and the Troon-managed facilities won the 2017 NGCOA Player Development Award. NGCOA in every year is looking for the innovative and successful player development programs and new player retention programs. Troon launched its player development program in 2011,…
In the last couple of years, we can hear many interesting programs to boost junior golf participation (e.g. SNAG, PGA Junior League Golf (36,000 participants in 2016), TopGolf, Hack Golf, US Kids Golf etc.), but we rarely hear…
The Ricoh Women’s British Open will return to Royal Lytham & St Annes Golf Club for the fifth time in 2018. Royal Lytham and St Annes Golf Club is one of the most challenging of the Open and Ricoh Women’s…
Unsurprisingly, one of the main reasons why people don't want to play or give up playing golf is their time constraints (the other is the overall cost). This perception is also supported by Syngenta's Growing Golf in the…
What we see renovations and enhancement activities today at The Cape Club (formerly Ballymeade Country Club; managed by Troon) are part of a complex strategy of the new owner, to transform the property into a five-star resort. The golf course…
I have just heard about an interesting initiative of Callaway Golf: The Links at Petco Park. They somehow found a connection between baseball and golf. Not by accident, as per Nielsen, baseball is the most male-heavy audience, at 70%, with…
Last year more-and more golf ball manufacturers started to focus on feeling beyond distance to help our approach shots (chips and pitches). They (e.g. Callaway Golf, Wilson Staff) lowered compression and reformulated the covers (made them softer). To…