Let’s clear at the beginning what is not content marketing. It is not a tactic/one-time campaign or channel. It is about: consistently putting relevant and valuable content in front of the right people at the right moment;the creation…
Do you remember the Tubbs Fire of October 2017? It was, at the time, the most destructive wildfire in California history, burning parts of Napa, Sonoma, but The Fountaingrove Club as well. The fire destroyed 5,643 structures in…
Many Eastern European countries are asking themselves how could they become a golf tourism destination and to be seen on the global golf tourism map. Last year when I was not able to arrive at the IGTM 2017…
Recently, I was surprised to discover an interesting golf holiday package offer, the 'unlimited golf concept' at Tee Times Golf Agency, a leading Portuguese golf travel agency. I know you can find something similar in the Marriott Experiences…
The Open Championship venue, Carnoustie Golf Links, has officially opened its new clubhouse, the Links House last week. A total of 26 jobs have been created through the £4.75 million project. The new Links House building includes: a golf…
The renowned Tewkesbury Park went through a two-year, £9m facelift. The owners claim that the 93-room luxury hotel, spa, and golf course now offers the complete golf break with outstanding accommodation. From now on we can choose from six brand-new historic…
None of the golf resorts and golf clubs can sit on their laurels when customer trust and credibility are at stake. Even the most shrewd golfer and golf tourist pay attention to such social proofs like the World Golf…
I see many interesting technologies and digital solutions are entering into to the hospitality industry (e.g. Pebble Beach Company's virtual concierge service in cooperation with IBM Watson). This is why I wanted to scrutinize PGA Catalunya Resort's new…
How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…
The Dom Pedro Group, one of the world’s most renowned hospitality brands, has introduced a newly formed division, the Dom Pedro Hotels & Golf Collection. All this happened after the acquisition of Vilamoura’s five best-loved courses (Oceânico Group was…
Do you remember when I wrote about the opening of PGA Catalunya Resort's new 5-star hotel the Hotel Camiral? This time I can tell you that Hotel Camiral has been accepted as the latest member of The Leading Hotels of…
Probably, you have already heard about the extensive renovation at The Club at Crested Butte, in Crested Butte, Colorado. Last year, Global Golf Advisors found in their 2016 National Club Trends Survey that the most impactful trend was the…
I assume you would expect many things to hear from and about Medinah Country Club, but about their organic garden. Yes, organic garden. You read it correctly. Last December, I found in Global Golf Advisors' 2016 National Trends…
Most golf clubs operating in the 21st century know that there are changes afoot in the industry; complex changes that are requiring us to rethink how we attract and retain new members. One of the biggest changes is…
I am always curious to read about Central European countries' golf clubs' efforts to attract golf tourists. This why I thought to write about two Polish golf clubs' latest initiative. Two of the leading golf clubs in Poland,…
European Tour Properties venues Terre Blanche Hotel Spa Golf Resort (Provence, France) and PGA Catalunya Resort (Costa Brava, Spain) have been ranked first and third respectively in a prestigious new listing of continental Europe’s finest golf resorts, compiled by Golf…
The Hotel Quinta da Marinha Resort, in Cascais, Lisbon, is celebrating in these days its 30th position in Golf World's inaugural Top 100 Golf Resorts in Continental Europe ranking. This is a nice achievement for a niche operator like the Onyria Golf…
We can agree that Slovenia will not be your first thought when you are thinking about your next golf holiday. Even if IAGTO has named Slovenia as the Undiscovered Golf Destination of the Year 2015. Slovenia is one of…
Lumine Mediterránea Beach & Golf Community announced yesterday it will be making a strategic investment in The Lakes course to enhance guest and playing experiences. The Lakes course is a Greg Norman designed, par-71, 6300-meter long golf course. Lumine…
Macdonald Hotels & Resorts has just opened its new Macdonald Monchique Resort & Spa in Portugal close to the leading golf courses i the Algarve and a 15-minute drive from Portimão and an hour from Faro International Airport. These are…