102 entries: "The Open"

All started in April 1983 when Joe Catford invented the world's first powered golf trolley out of frustration at having to carry his golf clubs around the golf course. Short after launching it, Tom Watson started to use…

When I am asking time to time, golf course marketing managers about what kind of communication channels do you use to reach golf club members or prospects, the answer is electronic direct mails (eDM), electronic newsletters. Few days…