Monthly Archives: January 2016

Golf’s largely-unheralded heroes get unexpected support

By: 2016. 01. 13.

Last year, there was an interesting lawsuit against the PGA Tour. More than 80 PGA Tour caddies were demanding share of profits from the sponsored bibs, together with “damages and disgorgement” for wearing the bibs in the past. Since…

How can PING’s latest innovation improve our game?

By: 2016. 01. 12.

The new PING G series are coming with 5 major changes. One of this changes reminds me Titleist 816H hybrids (irons vs hybrids). 5 innovations in the new PING G series 3 driver options -- standard, SF Tec (Straight Flight…

How Contra Costa Country Club helps you to be disconnected?

By: 2016. 01. 11.

Last week Troon had been selected to manage the Contra Costa Country Club located in the Bay Area in Pleasant Hill, California. The club’s 18-hole golf course has been redesigned in 2014 by Robert Trent Jones II, The changes…

How should Danny Lee look like on the golf course?

By: 2016. 01. 10.

The winner of the 2015 Greenbrier Classic (his only PGA Tour victory..so far..), Danny Lee announced early this week that in 2016 he will play in Devereux’s Spring 2016 collection. We could see him playing in his new attire…

What is the heritage of Christy O’Connor Jnr?

By: 2016. 01. 08.

Early this week the Irish golf society and I think the golf world lost a great golfer (4 European Tour victory, 2 Ryder Cup appearance etc.) and golf architect in the person of Christy O'Connor Jnr. Christy O’Connor Jnr…

What are damages of the golf course oversupply?

By: Rich O'Brien 2016. 01. 07.

For my Grow the Game Series I recently interviewed Rand Jerris, the Senior Managing Director for Public Services for the USGA, Jay Karen, the new CEO of the National Golf Course Owners Association and Derek Sprague of the…

Is the new Nike RZN golf ball a game savior?

By: 2016. 01. 07.

Did you know that Nike Golf launched its first golf ball in 1999? A Couple of years ago I wrote about a rumour that Bridgestone Golf makes the Nike Golf balls. Ever since then, none of the parties…

The new Wilson Staff C200 irons’ hidden secrets

By: 2016. 01. 06.

Yesterday Wilson Staff announced the launch of a new iron called the Wilson Staff C200. In Wilson Staff vocabulary, "C" stands for crossover (=distance + accuracy). I found 2 major innovations in the new Wilson Staff irons: patent-pending FLX…

What makes Nippon Shafts popular among Tour players?

By: 2016. 01. 06.

It is obvious that winning golf tournaments and championships are important in golf equipment sales and marketing. Although, I really understand why is it important to Nippon Shaft to highlight how many tour players are playing with their…

Can Pinnacle Golf convince golfers to play more?

By: 2016. 01. 05.

Due to my age, I will not be able to remember the start of Pinnacle Golf in the 1970s. However one thing has not changed at the brand and it is its positioning (=value/recreational/distance category golf ball). Last…

Why is Boeing technology tempting for Callaway Golf?

By: 2016. 01. 05.

I think we can all agree that aerodynamics is not new to the golf industry. However, only few golf equipment companies are utilizing aerospace technology solutions, although it is not so far from the usage of aerodynamics. In…

How is Nike Golf increasing its artillery strength?

By: 2016. 01. 04.

I think you have also come across with the debate about what is better golf swing technique: hitting high ("artillery" style, aka as "power game") vs the classic style. With the attainment of Brooks Koepka (World Golf Ranking: #16;…