I believe indoor golf has evolved beyond mere trends and should be recognized as a valuable innovation. The trend remained prevalent in 2023, with 18.4 million individuals in the United States engaging in off-course golf activities. One of…
After more than a year of anticipation, I can share with you the completion of the largest Five Iron Golf venue in Dubai to date. The venue spans 32,038 square feet and houses 17 simulators powered by Trackman…
It seems that the popularity and growth of indoor golf and golf simulators are unstoppable. Within a few weeks, I came across two indoor golf services. One is the Swedish RUFF Indoor Golf (7 locations), and the other…
I believe that the future of service (e.g., golf club fitting, driving range experience, golf club membership) should always be human-centered but also data-driven and tech-enabled. Personalization of golf clubs is moving beyond simply trying shafts and heads.…
Upon initial observation, GOLFZON Social may appear much like other indoor golf facilities. However, a deeper look reveals a significant distinction. This unique advantage comes from the innovative simulator technology employed by GOLFZON Social, specifically the advanced GOLFZON…
The number of female golfers is not only growing but is also becoming much more diverse. Women now account for a greater share of both beginner and junior golfers compared to their overall presence in traditional golf settings.…
The National Golf Foundation found in 2023: "An estimated 6.2 million Americans hit golf balls with a club in a golf simulator within the past year, a total that’s surged 73% compared to pre-pandemic levels. In 2019 and…
Over the past decade, the number of off-course participants grew by 127% as a result of the growing number of off-course forms of the game (e.g., Topgolf, indoor golf simulators, tech-enabled driving ranges, etc.). It is good to…
Upon reviewing the latest Graffis Report from the National Golf Foundation, it became clear that a discussion with Erik Hultsberg, the Head of Simulator and Range at Sweetspot, was necessary. Our conversation centered around how owners of indoor…