In 2023, Sky Sports Golf experienced remarkable success in viewership, breaking numerous records and significantly increasing viewership among individuals under 35. Here are some exciting statistics that undeniably prove I am not just talking to the wind: The…
Based on data from Cognitive Market Research, the estimated size of the global golf balls market in 2023 is USD 984.5 million. The market is anticipated to experience a compound annual growth rate (CAGR) of 1.2% from 2023…
The omnichannel shopping behavior became the new normal and I am expecting it will continue to evolve into an ambient experience. Experiences powered by augmented reality and virtual reality, along with shoppable videos, will become more prominent as…
I am so happy that the organizers of the 2021 AIG Women's Open (16-22 August 2021) at Carnoustie Golf Links will not offer single-use plastic bottles instead will offer water refilling stations and reusable stainless steel bottles. It…
Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…