The growth of online golf retailing is forcing pro-shops and brick-and-mortar golf retailers to reassess the true value and role of their stores. I believe experience remains essential to the future of the store – but it needs…
On 21st July will be opened the American Golf National Academy at the High Legh Park Golf Club in Cheshire. American Golf is promising to help golfers to hone their golf game by providing PGA Professionals in store and on…
American Golf and Garmin are on the hunt for the country’s Longest Drivers. If you can hit any type of ball hard, fast and long, then head to any of its 104 stores across the UK over the May bank…
There is an old Chinese proverb that says: “Tell me and I will forget. Show me and I will remember. Involve me and I will understand. Step back and I will act.” This is why I think it is a good…
In last October I wrote that ecommerce specialist Lee Brown and retail expert Peter Riordan has joined Direct Golf. Now I can tell that the golf industry excutive Rob Andrew joins Direct Golf as a member of the…
In April this year Direct Golf launched their loyalty card program to foster repeated purcheses and to make golf more affordable. The loyalty program's mechanism is quite simple the more you buy, the more you points you get…