Tag: BMW PGA Championship

DP World Tour tracker

How does the new tool by DP World Tour assist in offsetting our carbon emissions?

By: 2024. 05. 09.

Transport accounts for nearly one-quarter of global energy-related CO2 emissions. The top three carbon footprint creators are cruise ships, short-haul flights, and diesel cars. I found a study that claims "Tourism is responsible for roughly 8% of the world’s carbon…

Jörn Plinke Head of BMW Golfsport Marketing and Partnerships

What opportunities does BMW see in golf sponsorship?

By: 2023. 03. 06.

WPP says "2023 promises to be a highly competitive environment for brands and rights-holders looking to get ahead in the sports industry". I also see the sports broadcasting landscape has changed significantly in 2022. Streaming became a very important…

BMW Group DP World Tour sponsorship deal 2023 car and trophy

How will BMW Group take advantage of the DP World Tour sponsorship?

By: 2022. 12. 13.

Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…

Do you want to challenge European Tour stars at BMW PGA Championship?

By: 2015. 05. 19.

Golf GameBook went little bit further and thought about how to convince golf fans to be more engaged with the European Tour and to be relevant even to the younger audience (e.g. Z Generation). In the new ‘Your…

‘Your Race to Dubai’ match play challenge in the multiscreen world

By: 2015. 03. 21.

Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage…