In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their core customers. As…
In the last couple of weeks, I asked club managers of leading golf clubs what their plans are for the post-coronavirus crisis period. Maybe one, a Belgian golf club manager, had an idea regarding how they could mitigate…
Almost a year ago I composed the list of TOP10 online tee time booking solutions for Portugal and Spain. The article received many comments and feedbacks. Among the comments, I found a very legitimate one, namely where are…
I hear quite often from golf clubs how much green fee revenue they lose when they are using third-party tee time vendors’ services (e.g. GolfNow, TeeTimes.com, and TeeOff.com). Should we be relying on third parties for the growth…
Among many of our everyday activities like buying is becoming social. In the 2011 Social Commerce study of the National Retail Federation turned out every 5th US customer is using Groupon. Groupon says golf courses are one of…
Thursday I had a great day. I got involved in an interesting initiative of Business Golf International. As companies and not just golf courses are highly motivated to come up with ideas, solutions that will motivate potential customers…
Nike Golf is one of those very few sponsors of Tiger Woods who did not change their sponsorship cooperation with the golf player. The question rises what makes Nike Golf so loyal to Tiger Woods? Is it still…
Today I received a direct mail from Golf Magazine. Golf Magazine is launching a co-branded card with Visa (MasterCard also offers co-branded credit cards). I started to think how we can use this idea in golf course marketing.…
I was reading one of Golf Business Development's edition about a non-profit organization called Golf Environment Organisation(GEO). They claim about themselves that they are an international non-profit organization working to integrate the social, environmental and economic benefits of…
Before I went to volunteer on the 28th European Senior Golf Championship (by ESGA; 19-22 August 2009.) as a LiveScore counter, I launched a forum topic on LinkedIn.com about green fee pricing policy. I received some very interesting…