The global sports sponsorship market is poised for remarkable growth in 2026, with forecasts indicating a value that exceeds 2025 levels, paving the way for expansion throughout the decade. Market size estimates range from approximately USD 63–104 billion…
The 2024 McKinsey Women in the Workplace Report highlights an inspiring rise in women's representation in senior manager and director roles, increasing from 32% in 2015 to 37% in 2024. Meanwhile, LinkedIn's similar study shows that women now hold 30.6% of leadership positions, reflecting…
So far I have not found reason to write explicitly about Callaway Golf. I "upbraided" Callaway Golf for not exploiting and utilizing social media (e.g. crowdsourcing). Yesterday Callaway Golf launched a social media networking campaign (as a matter of fact…
As we all know there is a social network for every audience. Golf is not an exeption. For this reason I made a little research to find out if there is any golf social networking site and what…
It is very likely that PGA golf players are also discovering the social media to boost their popularity and indirectly their sponsors, the golf equipment manufacturers. Today I found an interesting website (https://twitter-athletes.com)that collects Twitter accounts of sportsmen…