One of the ways to build trust and interest in a golf club is to offer highly personalized and relevant experiences. It is absolutely imperative to have a deep understanding of your potential guests' expectations, needs, and goals.…
Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…
Have you heard about the Centurion Club (founded in 2013) from Hertfordshire, UK? For at least one reason, you might have heard about the club. It hosted twice the European Tour’s GolfSixes in 2017 and in 2018. The…
Suzann Pettersen won the Manulife LPGA Classic at Whistle Bear Golf Club. This was her 15th LPGA Tour victory. Here first LPGA Tour victory was in 2013. She recorded 2 eagles and 21 birdies throughout the tournament. Pettersen averaged 278 yards…
In 2015 HSBC Women's Champions will return to Sentosa Golf Club from 5 to 8 March 2015. Paula Creamer (aka Pink Panther) will defend her title at HSBC Women's Champions next year. The tournament will be contested over 72 holes…
Last turned out that Aviara Golf Club (Park Hyatt Aviara Resort in Carlsbad, Calif.) has selected Troon Golf. Did you know that Aviara Golf Club was designed by Arnold Palmer? What I also like in this golf club…