Luxury resorts and major golf properties are not the only entities adopting dynamic pricing strategies; public and municipal golf courses are also increasingly implementing these pricing tools. Software platforms specifically designed for the golf industry, such as GolfBack,…
For years now, I've recognized a significant opportunity that golf clubs are overlooking: the potential to elevate the experience by enabling food and beverage orders directly from golf carts. I assumed that if Greg Norman's 'Shark Experience' service…
In today's discussions on e-commerce personalization, the following four trends are consistently brought to the forefront, paving the way for innovation and progress: Getting ready for Generative AI (which allows users to input a variety of prompts to generate new…
In January 2022, I could report that Troon had won the Wilderness Club management duties. Escalante Golf, one of the nation’s premier owners and operators of golf courses and private clubs, added the 550-acre Wilderness Club in Montana…
Automated personalization is projected to be one of the most significant e-commerce trends in 2023. It is gaining momentum because it can save time for businesses like golf clubs while still providing customers with an individualized experience. With…