St Andrews Links Trust won the prestigious Best Sustainability Project at the Scottish Golf Tourism Awards in association with Luxe Scot in recognition of its outstanding work in driving sustainability and climate action. Sustainable golf featured prominently at…
Players 1st's fruitful collaboration with England Golf and Scottish Golf has resulted in a new partnership with another national golf organization, namely Golf Australia. It is a great step forward not only for Players 1st but for the…
Golf clubs must get in the footsteps of their guest and members to be able to deliver the desired golf club experience. The time when we developed services in our golf clubs based on intuition is over. In…
Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…
Throughout 128 years of our club’s history, committee meetings had taken place in the clubhouse, a council building or gathered round a hotel boardroom. On three occasions last month, that tradition was broken as several members of our…