Tag: SkyGolf

How SkyCaddie TOUCH fit into the new ecosystem?

By: 2014. 02. 02.

Couple of days ago SkyGolf, maker of SkyCaddie (rangefinder), introduced its new SkyCaddie TOUCH at this year’s PGA Merchandise Show. SkyCaddie TOUCH features many useful things like: glove-friendliness; easy-to-use + easy-to-read touchscreen with Bluetooth connectivity coupled with a FREE Smartphone…

Over communication of golf equipment brands

By: 2010. 04. 05.

Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…