Tag: Softspikes

Callaway Golf reinvents the spikeless golf shoes

By: 2013. 11. 01.

In this year I have already discussed twice the topic of spikeless golf shoes. In March I wrote about the war between FootJoy and Softspikes and in August about Ashworth's spikeless golf shoes. As we all know the…

Do spikeless golf shoes take over the market?

By: 2013. 03. 25.

Two years ago if somebody played in golf shoes without replaceable spikes, people would think he is not a serious golfer or cannot afford more. In those days spikeless golf shoes accounted hardly 10%. As golf dress code…

FootJoy wants to rejuvenate

By: 2013. 01. 15.

It is hard to be a market leader, when your competitors are trying to mitigate the gap between you and the market is not growing. FootJoy the market leader golf shoe and golf glove manufacturer is not an…

Golf Crocks is introducing…

By: 2010. 03. 04.

While Crocks Company is struggling to survive, there is company (Dawgs Golf) that tries to copy Crocks.  Dawgs Golf position himself as a premium brand due to the high end EVA (ethylene vinyl acetate, or closed cell resin)technology.…