Tag: The Open

The Open NetJets official private jet provider 2024

NetJets: raising the bar as the new Official Private Jet Provider for The Open!

By: 2024. 05. 03.

Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open? The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the…

One Club by R&A memorable experience

What money-can’t-buy experiences will the R&A One Club offer?

By: 2024. 04. 02.

In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…

The R&A IMG Partnership extended

How will The R&A & IMG partnership evolve and expand in the future?

By: 2023. 01. 19.

The R&A has renewed and expanded its long-standing partnership with IMG to create and invest in new commercial opportunities that drive long-term growth and support its wider strategy. Starting January 2023, the new long-term agreement will see Endeavor-owned…

NTT DATA billboard at the 148th Open Championship at Royal Portrush Golf Club

How AI contributed to the success of the 148th Open Championship?

By: 2019. 07. 22.

There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…

148th Open-Royal Portrush Golf Course

High hopes for the success of the 148th Open in Northern Ireland

By: 2019. 04. 16.

Last week I had an interesting conversation about the possible effects of Brexit on UK golf clubs. I thought to share with you some of our worries/concerns before letting you know the high hopes of Royal Portrush Golf…

Preparations at Royal Troon for The Open in 2016

By: 2014. 12. 04.

In Ayrshire and Arran they are ready to walk the extra mile to boost their golf tourism. Ayrshire and Arran has over 40 courses including the Open venues of Royal Troon and Trump Turnberry and the birthplace of the Open,…