Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…
In December 2021, at the GCMA 2021 Conference, I was very pleased when Golf Genius initiated an influencer marketing cooperation with me. Golf Genius was one of my several new clients in 2022. I believe it is essential…
Today we are not surprised to see golfers with rangefinders, smartwatches or even smart trolleys (PowaKaddy GPS trolley fleet at Valderrama). I can see 3 global trends that can underpin/support this phenomenon: Golfers like other consumers are seeking…