209 entries: "customer experience"

Dalmahoy Hotel & Country Club Sam Oliver 59Club golf club customer experience

Golf club customer experience – It’s not a mystery

By: Simon Wordsworth - CEO, 59Club 2019. 05. 27.

59 is the ultimate score in golf, the holy grail if you like, something that most of us can only ever dream of achieving – that’s what 59club is about, it’s striving to achieve the ultimate. My aim…

Burhill Golf and Leisure (BGL)-The Shropshire Golf Centre-Stuart-Perry-GM

The Shropshire Golf Centre & the return on customer experience investment

By: 2018. 12. 06.

In less than a year, I had the chance to talk about customer experience measurement both with Colin Mayes (CEO, Burhill Group) and Guy Riggott (Operations Director, Burhill Group) about customer experience measurement. It was great to hear…

Manuel Biota CEO Bluegreen France

Customer experience innovations at Bluegreen

By: Manuel Biota - CEO, Bluegreen 2018. 11. 12.

Why customer experience is essential today? Customer experience development is essential for the understanding, on our core business, of membership and green fee customers' level of satisfaction, their expectations. Moreover, we believe that our industry needs to attract…

customer experience reality expectation

Do you align Customer Experience with your golf club marketing?

By: 2018. 03. 07.

In these days, I am working on the next presentation that I will give at the 4th National Conference on Residential Tourism & Golf in Estoril, Portugal on 11th April. I was invited by Vanessa Velosa, the secretary general…

Foremost 59club logos

How Foremost tries to win at customer experience?

By: 2017. 10. 23.

One of this year's TOP 5 retail trends is the creation of meaningful customer experience and brand engagement. Smarter companies like Foremost (soon I will tell you why) understood that customer experience will be their primary basis for…

Chris Reeve about customer experience

How to maintain the quality of customer experience?

By: Christopher Reeve, Director of Golf, The Belfry Hotel & Resort 2017. 10. 11.

Everyone working together achieves more. It’s a simple concept, but one that I’ve tried to instill in the talented golf team we have here at The Belfry. When you work at a resort that demands the very best…

How can caddie service improve customer experience?

By: 2016. 10. 13.

Troon North Golf Club, the preeminent daily-fee club in Scottsdale, will soon launch a new caddie service for guests. As guests, we will have the option of a Forecaddie or a Single-Bag Caddie or choose to play without…

What could improve Srixon’s B2B customer experience?

By: 2016. 04. 26.

Srixon has been announced as the title sponsor of the inaugural Foremost Assistants Championship, scheduled to be held on Wednesday 20th July at The Nottinghamshire Golf and Country Club. Foremost Professional Assistants will battle it out over the…

Never compromise on golf cart customer experience!

By: 2015. 12. 23.

It seems to me, more golf clubs are starting to recognize the importance of customer experience and give more attention to it. This may due to the understanding that brand alone may not be able to deliver the…

What should be the Golf Pride customer experience like?

By: 2015. 12. 15.

In recent years (10) I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers was the 1st generation that questioned on an institutional…

Niche social networks: new drivers to customer experience

By: Patrick Rahme 2015. 09. 28.

As I promised last week, today Patrick Rahme the Co-founder & CEO of All Square Golf will share with us his thoughts about niche social networks' role in driving favorable customer experience. Hearing what customers say about your golf…

Monte Rei starts to measure customer experience in a new way

By: 2015. 01. 28.

59Club has just launched its new product 'Stay & Play' an in-depth, statistical customer experience analysis. 59Club recommends to see the customer experience from a broader experience the total customer journey. The first golf club to utilize this customer…

Burhill Group staff development Clubhouse

Burhill Group stays on top of employee needs

By: 2021. 01. 18.

Those golf clubs will be able to realize their customer experience strategy who invest in their employees and put them first. They will be able easier to retain their best talents too. By investing in employee experience (EX)…

John-Brown-Jason-Harshbarger-GolfBack tee time market place

How can GolfBack help to drive direct tee time bookings?

By: 2021. 01. 06.

We have long witnessed a battle in the hotel industry between hotels and OTAs. Some experts believe the Covid-19 crisis will lead to the victory of direct booking or at least a bigger share. I don't say we…

Personalization of golf club services and communication

How personalization can drive golf club members’ loyalty in 2021?

By: 2021. 01. 04.

We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…

Toptracer Range Mobile technology in Essendon Country Club

Toptracer Range Mobile technology is arriving in the UK

By: 2020. 12. 07.

I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…

59Club Service Excellence Award Winners 2020

Who are the winners of the 59Club Service Excellence Award in 2020?

By: 2020. 12. 04.

The COVID-19 pandemic affected almost every aspect of life and business in 2020. It will not be very different in 2021. Before I would detail the customer experience trends in 2021, let's see who are the winners of…

golf club marketing trends 2021

Golf club marketing trends to expect in 2021 are…

By: 2020. 11. 16.

I know many of you are finalizing or in the middle of the planning of your marketing strategy and activities right now for 2021. That’s why I was thinking about summarizing what golf club marketing trends I expect…

Topgolf Callaway Golf merger benefits

Who are the winners of the Topgolf & Callaway Golf merger?

By: 2020. 10. 29.

If you are following regularly the golf participation reports of the National Golf Foundation and KPMG you can see a stagnation in golf participation in the US since 2013. At the same time, the sport & entertainment industry…

Digital transformation in golf clubs

Digital transformations & pricing trends in golf clubs

By: 2020. 10. 13.

I frequently read reports on digital transformation. The most recent report I read was Altimeter's The 2020 State of Digital Transformation. I found in this report that the TOP4 drivers of digital transformation are Increase productivity to streamline…