How bold was The Inspiration Club’s £700K+ investment?

By: April 19, 2024

The Menai-Davis family, who own the Bridgetown Golf Group, will open their third golf course, The Inspiration Club, on June 1st.

The new course is located just south of the A40 Western Avenue. The weekend green fee is expected to be approximately £90.

The Trajectory design firm, owned and led by Seve Ballesteros, routed the golf course in 2005.

They are the only British family to have constructed multiple courses in the UK, including The Shire, the home of The Golf Trust, The West London Golf Centre, and The Inspiration Club.

The Inspiration Club Hole 11

The family hired Mackenzie & Ebert, a top architectural renovation firm, to design a modern-style links golf course that blends with the landscape.

The 18-hole golf course will feature USGA-specification greens, averaging 550 square meters and seeded with Pure Distinction bentgrass

The Inspiration Club will have three tees ranging from 5,440 to 6,610 yards. The new golf course will have 65+ bunkers and over 600 square meters of bunker face.

I think this golf course will test our wedge play and short game in general.

The owner and co-designer Tony Menai-Davis says

“The site was flat farmland and because of the airfield we were restricted on the number of trees we could plant. The answer we came up with was to shape the terrain and defend the course with clever run offs and tricky bunkering, in the style of the best links courses.”

The Inspiration Club bunker example

The team at The Inspiration Club first brought in EcoBunker in 2021 for a three-phase project.

A team of five EcoBunker builders was on site for up to three months in each phase, completing over 600 square meters of revetted bunker face and bunker shaping just over a year later.

Richard Allen, CEO of EcoBunker, commented:

“The revetting will become one of the most memorable features of the course and helps to give it a real links inspired feel.

By slimming down the wall cross section we actually deliver 40% more structural stability, which is especially important for very high walls like those at The Inspiration Club. The walls are also 100% recycled material.

They’re made from reclaimed artificial grass sports fields and are also recyclable themselves.”

The Inspiration Club EcoBunker under construction