How will La Finca Resort welcome us at the end of the month?

By: July 9, 2020

Probably you have already heard of the 6 million Euro investment of La Finca Resort. In my previous post, I have already highlighted some elements of this project:

Thorough development work has been carried out at the resort, including a revamp of the five-star Hotel ( 120 guest rooms) and the opening of Jardines La Finca Restaurant, which serves the very finest in Mediterranean cuisine with a touch of designer style.

La Finca Resort restaurant after renovation

Now, let’s summarize what will we find at the end of July when La Finca Resort will reopen:

  • The venue’s 3 prestigious golf courses, La Finca, Villamartín and Las Ramblas, have also undergone an extensive enhancement project, including renovation of all the bunkers on La Finca and Villamartín, and the green complexes on all three courses, as well as a restoration of the 16th hole of La Finca.
  • 40 rooms at the resort’s hotel have been renovated to ‘club level’, which includes a contemporary and sophisticated design, while an array of gastronomic offerings have been introduced to give visitors a true culinary experience.
  • A new, exclusive hotel bar and terrace, The Hub, will offer guests a leisurely environment in which to relax and dine throughout the day, while the revamped Citrus restaurant (see picture above) will serve the very best in Mediterranean cuisine.
La Finca Resort 5-star-Hotel
  • Adding to the dining options, a new Mexican and Italian Fusion restaurant, Frijolino, is set to open in August, followed a few weeks later by the new La Finca Bodega Winery. Ideal for group or individual wine tastings with offerings from the local, national, and international markets, the Bodega will give clients an authentic worldwide wine experience.

In 2017, I was happy to discover an on-site vineyard at the PGA Catalunya Resort. There are more and more golf resorts and clubs are offering to combine golf and wine experience together around the world (e.g. Royal Bled Golf Club, Argentario Golf Resort & Spa Toscana, CordeValle, Verdura Resort, etc.).

Wine Intelligence’s Global Trends in Wine 2020 found

  • Consumers are becoming more wine involved, meaning the wine is playing an increasingly important role in their lives, even if they are reducing their ‘technical’ wine knowledge.
  • Women are less involved in wine.
  • Premium wine drinkers are not substantially more knowledgeable about wine than non-premium wine drinkers. At the same time, they are more confident than other wine drinkers.
  • Wine drinkers aged 55+ are the largest cohort of wine drinkers by age, though under-index in terms of volume of wine consumed individually and total spend on wine compared with younger drinkers.
  • We are dining out to capture a great experience.
  • Varietal repertoires continue to become more fragmented, with consumers gravitating towards more red niche varietals in particular.

La Finca Resort will open its signature paella and brasserie restaurant later this year, providing diners with a true taste of Spain in a luxurious and contemporary setting as part of the new, world-class resort.

What I really like in the renovated La Finca Resort is

The La Finca Sports complex combines sport, nutrition, and well-

  • A large training and rehabilitation center where physical therapy and personal well-being will be practiced, the complex is aimed at both amateur and professional athletes alike.
  • Alongside the new gym complex, a renovation of the tennis and paddle areas will also help to make La Finca Sports Spain’s leading sports resort.

The wellness industry is worth US$4.5 trillion (according to the Global Wellness Summit), including

  • wellness tourism,
  • wellness architecture and design,
  • wellness lifestyle real estate,
  • CBD and cannabis, sleep,
  • sexual wellness,
  • “dying well”, and much more

As we are getting out of the coronavirus crisis (hopefully) people will look for destinations to repair or/and improve their mental health conditions.

Golf resorts like La Finca Resort should think about how could they become a wellbeing partner of its guests.

Golf resorts should come up with solutions targeting the members at different life stages.