How would you prove your mowers are top-notch ones? The most obvious way to demonstrate quality and reliability is to support major golf tournaments. It is an excellent social proof too. I would utilize user social proofs as well.
At the same time, B2B marketers, like John Deere should utilize omnichannel marketing to improve customer retention.
- the abrdn Scottish Open at The Renaissance Club in July,
- the Trust Golf Women’s Scottish Open at Dumbarnie Links in August,
- the AIG Women’s Open at Carnoustie Golf Links in August.
Such examples will help other golf club buyers to complete easier their buying jobs. You can call it “buyer enablement”. The 2018 Gartner B2B Buying Survey found Millennials are the most skeptical about sales reps’ claims.
The Renaissance Club
This is The Renaissance Club’s 3rd consecutive Scottish Open, with the course running an extensive John Deere equipment fleet including the new satellite-guided GPS PrecisionSprayer and 2550E PrecisionCut hybrid electric
Sherriff Haddington turf sales manager Dougie Archibald arranged for the supply of additional 8000AE PrecisionCut hybrid electric fairway mowers, Gator utility vehicles, and other support equipment to deputy head superintendent Jamie Aitken, who headed up the course maintenance team for the Aberdeen Scottish Open.
The dealership’s senior technician John Blair also spent two days before the tournament setting up the mower fleet to ensure all the machines achieved a consistently high-quality finish.
Head superintendent Paul Seago says:
“We are indebted to John Deere, local dealer Thomas Sherriff & Co and their respective staff for once again providing
the tournament support fleet for the 2021 Aberdeen Scottish Open, without which we could not produce our course to the exacting standards required for hosting such a prestigious event.”
“As an end-user, particularly during these globally challenging times, it is reassuring to know that customer support remains a high priority at John Deere. As The Renaissance Club motto says, ‘Rare Indeed’.”
Dumbarnie Links operates a number of E-Cut hybrid electric mowers as part of its equally extensive John Deere fleet, supplied by Double-A from its main Cupar outlet in Fife.
Dumbarnie Links will purchase
- hybrid greens, fairways and surrounds mowers plus
- HPX Gator utility vehicles,
- a new 2750E PrecisionCut machine.
Carnoustie Golf Links
Carnoustie Golf Links entered into a new partnership agreement with John Deere and Rain Bird in 2020. In Europe, John Deere’s first three new GPS PrecisionSprayers were sold to Carnoustie Golf Links.
The AIG Women’s Open returns after 10 years to Carnoustie for the 45th playing of the championship in 2021, with the famous Angus course becoming the fifth links venue in history to host the event multiple times.