What are KemperSports’ plans to improve member engagement at Cedar Point Club?

By: June 23, 2023

Over the past four years, significant changes have occurred at the Cedar Point Club. The club was named Cedar Point Club when it first opened in 1964 but then changed to Cedar Point Country Club in the mid-2000s.

In 2021 Cedar Point Club completed Phase One of $6 million in campus improvements that began in the fall of 2019. It included

  • clubhouse upgrade with a new roof and HVAC system replacement,
  • locker room renovations and new wine and spirit lockers,
  • a new aquatics complex,
  • renovation of the indoor tennis facility,
  • reconstructing all bunkers on the golf course with Capillary Concrete,
  • repairing/replacing all bridges and bulkheads on the property.
Cedar Point Club golf course with a lake

The Cedar Point Club Board of Directors recently selected KemperSports to manage their private golf club.

KemperSports intends to leverage Cedar Point Club’s scenic riverfront location and host of first-class offerings and amenities to enhance member engagement and strengthen its reputation as Southeast Virginia’s premier private club.

The club’s crown jewel is its 7,100-yard, 18-hole golf course, renovated in 2004 by Virginia-based renowned course architect Tom Clark.

The par-72 layout features TifSport Bermuda tees and fairways, drought- and heat-resistant A1/A4 bent grass greens, and newly constructed Capillary Concrete bunkers, which combine to create superb course conditions year-round. 

Cedar Point Club golf course with a house

Cedar Point Club also offers members and their guests a fun and unique 9-hole, a par-3 experience that presents some of the most spectacular vistas in the entire Tidewater area.

With 4 outdoor lighted Har-Tru clay tennis courts and 2 indoor Deco-Turf courts, the Cedar Point tennis complex is unmatched in the area and offers classes, camps, lessons, and leagues for players of all ages and skill levels led by USPTA Elite Professional Jan Talian.

The club also boasts a brand new family aquatics center that features a full-size pool with swimming lanes that serves as home to the Ironclad Swim Club, a water slide, and children’s wading pool, not to mention, Riverwinds, Cedar Point Club’s poolside restaurant.

Cedar Point Club -poolside+with+lifegaurd

In addition, Cedar Point Club’s clubhouse includes Cedars on the Nansemond, a dining room that can serve approximately 140 guests, as well as the Juniper Room, a fine dining and spirits experience that can accommodate 40 members and guests.

Both offer beautiful panoramic views of the river and make for a great venue for weddings, rehearsal dinners, and a variety of other private celebrations and events.

Member engagement & experiencemy tips

To enhance member engagement and experience, KemperSports should prioritize these 4 areas:

  • High-quality customer service (friendly & knowledgeable): Make the club members feel valued and respected when they interact with the club.
  • A true understanding of the customer journeys. It would be wise to focus on the critical moments of truth to maximize impact.
  • Focus on long-term strategy instead of short-term strategy. This way, you can proactively improve the experience for every segment within your customer base.
  • Employee experience (EX): EX can be a differentiating factor just like convenience. How you treat your golf club employees has a huge impact on customer affinity for the brand and on customer experience too.

Furthermore, we should embrace the demand for real-time personalization. To be able to turn customer insights into actionable outcomes, we must have a business analyst in our sales and marketing team.

Cedar Point Club