Early this year, I read in Golf Inc Magazine’s annual golf club management company updates:
- Troon – managing 664 golf clubs;
- Invited (formerly ClubCorp)- is the largest owner-operator of private golf and country clubs, city and stadium clubs in North America. Invited manages 202 golf clubs.
Troon and Invited recently established an interesting strategic relationship designed to help shape the future of membership hospitality and growth across both organizations.
Troon will acquire Invited’s Management Services business with 18 managed and consulting-services agreements moving to Troon’s world-class managed club portfolio.
This strategic move promises to drive enhanced services across all Troon-managed properties. For Invited, the move allows the company to laser focus on growing its industry-leading portfolio of owned and operated golf, business, and sports clubs.
With this alliance, Invited and Troon will introduce a program that allows Invited members to play participating Troon-managed resort and daily fee courses, the perfect complement to Invited’s portfolio of more than 150 clubs and 200 courses.
Members of the former Invited Club Management facilities will continue to enjoy Invited’s XLife benefits, playing a network of hundreds of private clubs and renowned resorts.
As part of the Troon/Invited agreement, management teams and all employees at the facilities will remain in their current roles, now supported with additional Troon resources, services, and programs.
In addition, Invited Senior Vice President Seth Churi and Regional Vice President Peter Faraone will move to similar positions within Troon, continuing to support the operations at the 18 facilities with the backing of Troon’s resources.
Management and/or consulting agreements acquired by Troon include a mix of private clubs, resorts, and athletic clubs, including (but not limited to):
- Bent Creek Golf Village Resort & Golf Club in Gatlinburg, Tennessee
- Canebrake Country Club in Hattiesburg, Mississippi
- Chateau Golf & Country Club in Kenner, Louisiana
- Crystal Lake Country Club in Crystal Lake, Illinois
- Hilton Head Owners Club in Hilton Head Island, South Carolina
- Lake Toxaway Country Club in Lake Toxaway, North Carolina
- Lake Valley Golf Club, Longmont, Colorado
- Mystic Dunes Resort & Golf Club in Celebration, Florida
- Olde Town Athletic Club in Marietta, Georgia
- PGA National Members Club in Palm Beach Gardens, Florida
- Pristine Bay Resort in Roatán, Honduras
- Riverton Pointe Golf Club in Hardeeville, South Carolina
- Saddlebrooke 2 in Tucson, Arizona
- Santa Rosa Golf & Beach Club in Santa Rosa Beach, Florida
- Serenata Beach Club in Ponte Vedra Beach, Florida
- Skyline Country Club in Tucson, Arizona
- The Ocean Club at the Hutchinson Island Beach Resort & Marina in Stuart, Florida