291 entries: Troon

Troon mobile application mobile commerce

When will Troon take full advantage of mobile commerce?

By: 2021. 06. 22.

Let’s face it, the golf industry is lagging far behind in mobile commerce. The mobile app of most golf clubs provides only very basic services (e.g. tee time booking, weather). Meanwhile, App Annie State of Mobile 2021 study…

Mark Chapleski of Troon International & Mark Bull of 59club MEA

How did 59club convince Troon International to cooperate?

By: 2021. 06. 11.

Troon International has selected 59club to afford its venues full access to their market-leading "performance management" products & services. Troon International is not entirely a new client for 59club. In the second half of this article, I will…

Yorba Linda Country Club Hole 5 Sanyo Foods

3-in-1: Troon to manage 3 golf courses of Sanyo Foods

By: 2021. 04. 27.

For a long time, I have not heard of such a big new business win like Troon's recently. Troon has been selected to manage three Southern California golf courses owned by Garden Grove-based Sanyo Foods Corporation of America: Yorba…

Esplanade Golf & Country Club

How will Troon Privé help Esplanade Golf & Country Club?

By: 2021. 04. 20.

Troon has been selected to manage Esplanade Golf & Country Club, a private club and community located in Naples, Florida. Troon Privé, the private club operating division of Troon, will manage golf, club, resort-style amenities, food & beverage operations,…

Gadsden Country Club

How could Troon help the Gadsden Country Club to succeed?

By: 2021. 02. 16.

Thanks to Troon and Honours Golf, I can discover now a private golf club in Gadsden, Alabama: Gadsden Country Club. Honours Golf, the Birmingham, Alabama-based division of Troon has been selected to manage Gadsden Country Club. Honours Golf will…

Troon acquired Indigo Golf Partners

Troon’s acquisition of Indigo Golf Partners & the consequences

By: 2021. 01. 05.

In November, we talked about the new name of Billy Casper Golf (founded in 1989), Indigo Golf Partners (with nearly 7,000 employees; more than 160 golf courses, country clubs, and resorts in 29 states). In January 2019, the…

G2 Girls Golf Academy - Lonestar Invitational Group Photo

Troon is partnering with the G2 Girls Golf Academy

By: 2020. 12. 19.

As you know I am a great supporter of female golf participation and female golf tournaments. Do you remember when I wrote about the love.golf program (sponsored by Syngenta) a few years ago? This time I found another…

Troon Country Club final version

The results of Troon Country Club’s $4.6 million golf course renovation

By: 2020. 12. 03.

We don't hear too much about Tom Weiskopf's golf course design works. He has got only cca. 26 golf course design works in the US. Troon Country Club (Scottsdale, Arizona) is one of his first venture into golf…

Mauna Lani Golf Pink Flag Troon Women's Golf Month

How “Troon Women’s Golf Month” is contributing to breast cancer awareness month?

By: 2020. 10. 05.

The World Cancer Research Fund and the American Institute for Cancer Research say "Breast cancer is the most commonly occurring cancer in women and the second most common cancer overall. There were over 2 million new cases in…

Red Hawk Golf and Resort

Will Troon Golf elevate Red Hawk Golf and Resort to a higher level?

By: 2020. 08. 06.

Troon Golf's latest "trophy" is Red Hawk Golf and Resort in Sparks, Nevada just outside of Reno. It is a semi-private facility. Through Red Hawk’s semi-private designation, the club is open to full golf members, daily-fee play, annual…

Synchronicity Product Image Small

Synchronicity becomes a wellbeing partner of Troon

By: 2020. 07. 30.

Would you believe that U.S. consumer sales of cannabidiol – usually abbreviated as CBD – will reach around 1.8 billion U.S. dollars by 2022? CBD is the most abundant cannabinoid found in hemp. I tell you, even more,…

Langston Golf Course first opened in 1939 National Links Trust

Why Troon is partnering with the National Links Trust?

By: 2020. 07. 02.

Troon is partnering now with the National Links Trust to manage the operations for East Potomac Park, Langston and Rock Creek Park golf courses in Washington, DC. This is the first project of the National Links Trust. The…

The Virginian Hole 12 by Troon

Can Troon Privé exceed expectations at The Virginian?

By: 2020. 06. 11.

Troon has been selected to manage The Virginian and its sister property, Nicewonder Farm & Vineyards, both of which are located in Bristol, Virginia. Troon Privé, the private club operating division of Troon, will oversee golf, club and food &…

The Club at ArrowCreek Legend 3

How will Troon elevate The Club at ArrowCreek?

By: 2020. 05. 06.

The story of The Club at ArrowCreek is really interesting. A group of 36 investors bought the ArrowCreek Country Club from the Federal Bankruptcy Court in October 2014. In 2015, the new investors made both its 18-hole championship…

Moments Matter initiative by Troon

Troon introduces “Moments Matter” initiative

By: 2020. 04. 09.

Do you remember when I urged you to create meaningful and memorable moments for your golf club guests and members? Just as a quick reminder: Today it is NOT enough to meet customer expectations since you are competing with…

The Club at Hammock Beach at sunset

How will Troon raise the bar at The Club at Hammock Beach?

By: 2020. 01. 08.

Troon earned a very interesting assignment from KDG Capital, the new owners of The Club at Hammock Beach, part of the Hammock Beach Club community in Palm Beach, Fla. ( 30 minutes south of St. Augustine). Troon Privé,…

Seven Canyons Sedona, AZ, USA

Full golf club management service for Seven Canyons by Troon

By: 2019. 10. 31.

Troon and Seven Canyons have been working together since the summer of 2018. In those days, Troon was asked to help the sales and marketing of the Arizonian golf course and private, gated residential community. As per the…

True Spec Golf logo

Troon provides a meaningful experience with True Spec Golf

By: 2019. 10. 17.

These days, I am reading Chip Heath's and Dan Heath's book The Power of Moments. The authors highlighted an interesting aspect that is really crucial in the current business environment. Namely, how to avoid sameness and flatness moments…

2020 Troon Cards logo

2020 Troon Cards in the lights of loyalty marketing trends

By: 2019. 10. 09.

The 2020 Troon Cards officially went on sale on Tuesday, October 1. This is why I thought to share with you what kind of loyalty marketing trends I am expecting for 2020. What I try to do now…

Reserva Conchal Golf Club and Beach Club Costa Rica

Reserva Conchal Golf Club and Beach Club picks Troon

By: 2019. 09. 30.

Many things come to our mind when we hear Costa Rica except golf. It is not a big surprise since there are only 8 golf clubs in this country. One of them is Reserva Conchal Golf club and…