It's hard to believe that Mike Strantz designed only seven golf courses in his lifetime, including the amazing Tobacco Road Golf Club (Established in 1998, the par 71, 6,557-yard) in Sanford, North Carolina. Despite this small number, his…
Early this year, I read in Golf Inc Magazine's annual golf club management company updates: Troon - managing 664 golf clubs; Invited (formerly ClubCorp)- is the largest owner-operator of private golf and country clubs, city and stadium clubs…
Troon has been selected to operate Highland Park Golf Course, a 36-hole facility in Highland Hills, Ohio, a suburb of Cleveland. Indigo Sports, a Troon company, will oversee golf operations, and food and beverage operations for the City…
I have enjoyed Troon's & Troon International's trust almost since the start of Golf Business Monitor in 2009. Thanks to them, I got to know many golf industry best practices. Adopting a 'growth mindset' is one of the…
What would you do if you were in charge of promoting 3 known but not so hyped golf courses? This is what Troon International is now experimenting with by staging multiple top-tier events over the coming days. Within…
Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…
This year we can see an interesting HR trend globally. Namely, the increase in internal career moves. HR professionals really like this solution. When golf clubs a struggling to retain their best talents in various fields and the…
The cooperation between Troon and the Sandals Resorts goes back at least to 2015. In that year Troon was hired to help Sandals Resorts in the following areas daily operations including the clubhouse, staffing, maintenance facilities, and overall…
Troon, through its Troon International division, has been engaged at The Bay and The Dunes courses since inception. Until now, Troon International has only provided golf operations service to Costa Navarino. The range of services will be expanded…
Soon we can experience how the new owner - Ominvest, the oldest and largest investment company in Oman - transformed Muscat Resorts (formerly Muscat Hills). Muscat Hills previously opened in 2009 and closed in 2020, is the first…
In the last four years, Troon is trying to diversify its portfolio and looking for new areas where it can utilize its club business expertise. This is how I explain the acquisitions of Peter Burwash International and Cliff Drysdale…
This could be just another new business win announcement of Troon Privé (the private club operating division of Troon). However, what caught my attention was the fact that the Oldfield Club and Community is cooperating with Audubon International…
Troon has been selected to manage Broken Top Club, a private club located in Bend, Oregon. Troon Privé, the private club operating division of Troon, will manage golf operations, food & beverage, golf course agronomy, and membership marketing. Broken…
Maybe I’ve never found so little information like about the Wilderness Club Resort (in Eureka, Montana). Troon has been selected to manage the Wilderness Club Resort. Troon Golf, the resort and daily-fee operating division of Troon, will manage…
Troon has been selected to manage Boca Grove, exclusive, members-only golf, tennis, and country club in Boca Raton, Fla. Troon Privé, the private club operating division of Troon, will manage golf, tennis and club operations, food & beverage, golf…
Troon has been selected to manage the golf operations at Eagle Crest Resort in Redmond, Oregon. Troon Golf, the resort and daily-fee management division of Troon, will oversee golf operations, agronomy, and sales and marketing for the resort’s two championship 18-hole…
Troon has been selected to manage Bay Creek, a beach and golf community located along Virginia’s Eastern Shore in Cape Charles. Troon Privé, the private club operating division of Troon, will manage golf and club operations, food & beverage, golf course…
Troon has signed a definitive agreement for TPG Capital, the private equity platform of alternative asset firm TPG, to make a significant strategic investment in the company. TPG Capital is joined by Symphony Ventures, the investment fund of…
Why was it wise for Troon Abu Dhabi (Yas Links Abu Dhabi and Saadiyat Beach Golf Club) to choose Technogym to improve its wellness services? The Global Wellness Institute predicts in its study that the physical activity economy…
Let’s face it, the golf industry is lagging far behind in mobile commerce. The mobile app of most golf clubs provides only very basic services (e.g. tee time booking, weather). Meanwhile, App Annie State of Mobile 2021 study…