For decades, Troon International has been the quiet operator behind some of the world's most coveted golf experiences, managing championship layouts from the Algarve to Oman without ever fully owning the customer relationship. That changes now. The Scottsdale-based…
When Tim Schantz, President and CEO of Troon, went looking for the company's next Chief Human Resources Officer, he wasn't shopping for an HR administrator. He was looking for a transformation architect — someone who could bring order,…
When Troon — the Scottsdale-based company that manages more than 800 golf and hospitality properties worldwide — agrees to oversee a property, it rarely signals a routine management transition. The announcement that Troon's private club division, Troon Privé,…
When the world’s largest golf management company signs a new preferred partner, the industry pays attention. When that partner makes the synthetic putting greens increasingly found in the backyards of Fortune 500 executives and the practice facilities of…
I could craft a conventional news story about Troon's selection to manage Hidden Valley Country Club in Reno, Nevada. However, I choose to go a different route, fueled by the many fascinating insights I've uncovered about this remarkable…
A recent study conducted by HSMAI Europe has indicated that the luxury and up-market segment within European hotels is outperforming more mainstream categories. For instance, the "Upscale" segment experienced a growth in revenue per available room (RevPAR) of…
In 2022, AZ Golf Ventures took ownership of Las Colinas Golf Club in Queen Creek, Arizona, setting the stage for an exciting transformation. This 18-hole course (6,655 yards, par-71), designed by Michael Asmundson, has undergone thoughtful remodeling, enhancing its appeal…
I discovered some remarkable and eye-opening statistics about ovarian cancer, and I’m excited to share them here. According to the projections presented by Globocan for the year 2022, it is anticipated that by the year 2050, the incidence…
Hiring a third-party golf club management company is a significant decision for a golf club. We hope their extensive expertise in key areas, such as golf club management, agronomy, marketing, food and beverage, etc., will help us find…
In 2024, Troon retained itself as the largest golf club management company globally, successfully managing a remarkable network of 610 18-hole equivalent golf courses across its various brands. Invited manages 175 golf courses, and KemperSports, with 137 courses,…
Troon has purchased The Club at Cordillera, a private club in Edwards, Colorado, near Vail. Troon Privé, the company's private club operating division, has managed the 54-hole mountain golf club since January 2013. Troon purchased The Club at…
Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…
The Allred family has chosen Troon to manage its Tubac Golf Resort & Spa, Rancho Manana Golf Club, and Sedona Golf Resort. As part of this agreement, the three properties will benefit from Troon’s suite of services, including…
Where else can Troon expand its presence? Troon is the world's largest golf club management company, providing services at 900 locations in 45 states and 35 countries, including operational responsibility for 575 18-hole equivalent golf courses. In July…
Troon has been selected to manage Woodholme Country Club, a member-owned private club in Pikesville, Maryland, northwest of Baltimore. Troon Privé, Troon's private club operating division, will manage club operations, agronomy, food and beverage, and membership sales and marketing.…
Troon has been selected to manage the Valley Country Club - Founded in 1956 - in Centennial, Colorado, southeast of Denver. Troon Privé, Troon's private club operating division, will manage club operations, agronomy, food and beverage, and membership…
I see an increasing number of club managers recognizing and embracing the importance of convenience in customer service and customer experience. Convenience stores are popular because because they are convenient. They thrive despite competition from larger stores because…
83% of the 67 million golfers worldwide play popular on-course betting games such as Wolf, Banker, Vegas, Hammer, and the eponymous Skins. In July 2023, Skins was released on both iOS and Android to make it easy enough to start a…
For those who have yet to discover The Water Valley Company, let me offer a brief overview of what you should know about it. Pelican Lakes Resort & Golf offers 27 holes of spectacular championship golf. The Water…
It is almost possible to say the same thing about Troon as about Coca-Cola: wherever you go in the world, you are likely to find a golf club managed by them. Most recently, Laolao Bay Golf Resort (1.6…