324 entries: Troon

2023 Troon Card Program

What is the loyalty strategy behind the 2023 Troon Card Program?

By: 2022. 10. 04.

Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…

Troon International Infographic_Leader Movements 2022

Who has Troon International promoted to leadership positions internally?

By: 2022. 09. 13.

This year we can see an interesting HR trend globally. Namely, the increase in internal career moves. HR professionals really like this solution. When golf clubs a struggling to retain their best talents in various fields and the…

Sandals St. Lucia Golf & Country Club Sandals Resorts

What more can Troon offer to impress Sandals Resorts?

By: 2022. 09. 12.

The cooperation between Troon and the Sandals Resorts goes back at least to 2015. In that year Troon was hired to help Sandals Resorts in the following areas daily operations including the clubhouse, staffing, maintenance facilities, and overall…

Costa Navarino_International Olympic Academy Golf Course - Troon International FABIAN SIXT

What new assignments have Troon International won from Costa Navarino?

By: 2022. 06. 28.

Troon, through its Troon International division, has been engaged at The Bay and The Dunes courses since inception. Until now, Troon International has only provided golf operations service to Costa Navarino. The range of services will be expanded…

Freddie Rexstrew Muscat Resorts Operations Manager

How will Muscat Resorts be reborn with the help of Troon in 2023?

By: 2022. 06. 21.

Soon we can experience how the new owner - Ominvest, the oldest and largest investment company in Oman - transformed Muscat Resorts (formerly Muscat Hills). Muscat Hills previously opened in 2009 and closed in 2020, is the first…

Lakewood National Golf Club Commander Course Icon Management Services

How does ICON Management Services fit into Troon’s portfolio?

By: 2022. 05. 17.

In the last four years, Troon is trying to diversify its portfolio and looking for new areas where it can utilize its club business expertise. This is how I explain the acquisitions of Peter Burwash International and Cliff Drysdale…

Oldfield Club and Community golf course

What can Oldfield Club and Community achieve with the expertise of Troon Privé?

By: 2022. 04. 27.

This could be just another new business win announcement of Troon Privé (the private club operating division of Troon). However, what caught my attention was the fact that the Oldfield Club and Community is cooperating with Audubon International…

Broken Top Club by Troon

Troon Selected To Manage Broken Top Club

By: 2022. 03. 30.

Troon has been selected to manage Broken Top Club, a private club located in Bend, Oregon.  Troon Privé, the private club operating division of Troon, will manage golf operations, food & beverage, golf course agronomy, and membership marketing. Broken…

Wilderness Club Resort golf experience

What should Troon improve at the Wilderness Club Resort?

By: 2022. 01. 25.

Maybe I’ve never found so little information like about the Wilderness Club Resort (in Eureka, Montana). Troon has been selected to manage the Wilderness Club Resort. Troon Golf, the resort and daily-fee operating division of Troon, will manage…

Boca Grove from the air Boca Raton Florida

Troon Privé will manage Boca Grove members-only golf and country club

By: 2022. 01. 07.

Troon has been selected to manage Boca Grove, exclusive, members-only golf, tennis, and country club in Boca Raton, Fla.  Troon Privé, the private club operating division of Troon, will manage golf, tennis and club operations, food & beverage, golf…

Eagle Crest Resort-resized

What can Troon do to make Eagle Crest Resort even better?

By: 2021. 12. 17.

Troon has been selected to manage the golf operations at Eagle Crest Resort in Redmond, Oregon. Troon Golf, the resort and daily-fee management division of Troon, will oversee golf operations, agronomy, and sales and marketing for the resort’s two championship 18-hole…

Bay Creek Aerial Image

How will Troon deliver the best experience for Bay Creek’s members?

By: 2021. 11. 18.

Troon has been selected to manage Bay Creek, a beach and golf community located along Virginia’s Eastern Shore in Cape Charles. Troon Privé, the private club operating division of Troon, will manage golf and club operations, food & beverage, golf course…

Troon HQ Scottsdale

How will TPG Capital & Symphony Ventures accelerate Troon’s growth?

By: 2021. 11. 16.

Troon has signed a definitive agreement for TPG Capital, the private equity platform of alternative asset firm TPG, to make a significant strategic investment in the company. TPG Capital is joined by Symphony Ventures, the investment fund of…

Technogym x Troon Abu Dhabi with a golfer

What is the importance of the new Troon Abu Dhabi & Technogym partnership?

By: 2021. 10. 11.

Why was it wise for Troon Abu Dhabi (Yas Links Abu Dhabi and Saadiyat Beach Golf Club) to choose Technogym to improve its wellness services? The Global Wellness Institute predicts in its study that the physical activity economy…

Mobile commerce Troon mobile application in 2021

When will Troon take full advantage of mobile commerce?

By: 2021. 06. 22.

Let’s face it, the golf industry is lagging far behind in mobile commerce. The mobile app of most golf clubs provides only very basic services (e.g. tee time booking, weather). Meanwhile, App Annie State of Mobile 2021 study…

Mark Chapleski of Troon International & Mark Bull of 59club MEA

How did 59club convince Troon International to cooperate?

By: 2021. 06. 11.

Troon International has selected 59club to afford its venues full access to their market-leading "performance management" products & services. Troon International is not entirely a new client for 59club. In the second half of this article, I will…

Yorba Linda Country Club Hole 5 Sanyo Foods

3-in-1: Troon to manage 3 golf courses of Sanyo Foods

By: 2021. 04. 27.

For a long time, I have not heard of such a big new business win like Troon's recently. Troon has been selected to manage three Southern California golf courses owned by Garden Grove-based Sanyo Foods Corporation of America: Yorba…

Esplanade Golf & Country Club

How will Troon Privé help Esplanade Golf & Country Club?

By: 2021. 04. 20.

Troon has been selected to manage Esplanade Golf & Country Club, a private club and community located in Naples, Florida. Troon Privé, the private club operating division of Troon, will manage golf, club, resort-style amenities, food & beverage operations,…

Gadsden Country Club

How could Troon help the Gadsden Country Club to succeed?

By: 2021. 02. 16.

Thanks to Troon and Honours Golf, I can discover now a private golf club in Gadsden, Alabama: Gadsden Country Club. Honours Golf, the Birmingham, Alabama-based division of Troon has been selected to manage Gadsden Country Club. Honours Golf will…

Troon acquired Indigo Golf Partners

Troon’s acquisition of Indigo Golf Partners & the consequences

By: 2021. 01. 05.

In November, we talked about the new name of Billy Casper Golf (founded in 1989), Indigo Golf Partners (with nearly 7,000 employees; more than 160 golf courses, country clubs, and resorts in 29 states). In January 2019, the…