361 entries: Troon

CaddieNow Logo

Troon is improving golfers’ convenience by acquiring CaddieNow.

By: 2024. 07. 09.

I see an increasing number of club managers recognizing and embracing the importance of convenience in customer service and customer experience. Convenience stores are popular because because they are convenient. They thrive despite competition from larger stores because…

Troon Skins golf app resized

Why is Troon investing in the SKINS golf betting app?

By: 2024. 07. 01.

83% of the 67 million golfers worldwide play popular on-course betting games such as Wolf, Banker, Vegas, Hammer, and the eponymous Skins. In July 2023, Skins was released on both iOS and Android to make it easy enough to start a…

Troon RainDance National Golf Course

Troon offers impactful consulting services for The Water Valley Company

By: 2024. 06. 24.

For those who have yet to discover The Water Valley Company, let me offer a brief overview of what you should know about it. Pelican Lakes Resort & Golf offers 27 holes of spectacular championship golf. The Water…

Laolao Bay Golf Resort golf course

Laolao Bay Golf Resort plays safe by selecting Troon

By: 2024. 04. 16.

It is almost possible to say the same thing about Troon as about Coca-Cola: wherever you go in the world, you are likely to find a golf club managed by them. Most recently, Laolao Bay Golf Resort (1.6…

Links at Perry Cabin golf course by Pete Dye

How can Troon uplift the Links at Perry Cabin to new heights?

By: 2024. 04. 11.

For the past five years, KemperSports has operated the Links at Perry Cabin in St. Michaels, Maryland. In 2019, legendary golf course architects Pete and Alice Dye completed the final design work, opening the Links at Perry Cabin's Pete…

Troon Acquires Eventive Sports - L to R Eventive President Gene Hallman and Troon Chief Legal Officer Jay McGrath

How much can Troon expand its business after acquiring Eventive Sports?

By: 2024. 01. 05.

It appears to me that Troon has successfully acquired 7 distinct companies within the past five years: Cliff Drysdale Tennis, Indigo Golf Partners, RealFood, Peter Burwash International, appliedgolf, ICON Management Services, Green Golf Partners. Most recently, Troon acquired…

Bally's Golf Links at Ferry Point image

How does Troon help Bally’s Golf Links at Ferry Point?

By: 2023. 11. 09.

Troon and Bally's Golf Links at Ferry Point - a 222-acre parcel in the Throgs Neck section of the Bronx - have just signed a new consulting agreement and sales and marketing partnership. Bally's selected Troon to support…

Tobacco Road Golf Club 18th Hole

What did Troon find attractive about Tobacco Road Golf Club?

By: 2023. 08. 09.

It's hard to believe that Mike Strantz designed only seven golf courses in his lifetime, including the amazing Tobacco Road Golf Club (Established in 1998, the par 71, 6,557-yard) in Sanford, North Carolina. Despite this small number, his…

Troon-and-Invited-300x300

Who will be the biggest winner of the Troon & Invited partnership?

By: 2023. 07. 07.

Early this year, I read in Golf Inc Magazine's annual golf club management company updates: Troon - managing 664 golf clubs; Invited (formerly ClubCorp)- is the largest owner-operator of private golf and country clubs, city and stadium clubs…

Highland Park Golf Course

Troon will operate Highland Park Golf Course

By: 2023. 06. 12.

Troon has been selected to operate Highland Park Golf Course, a 36-hole facility in Highland Hills, Ohio, a suburb of Cleveland. Indigo Sports, a Troon company, will oversee golf operations, and food and beverage operations for the City…

Mark Chapelski Troon International

What can Mark Chapleski be proud of during his 24 years at Troon International?

By: 2023. 04. 26.

I have enjoyed Troon's & Troon International's trust almost since the start of Golf Business Monitor in 2009. Thanks to them, I got to know many golf industry best practices. Adopting a 'growth mindset' is one of the…

Royal Greens Golf And Country Club Troon International

3 Troon International venues, in 3 countries & 3 different top-tier golf tournaments

By: 2023. 02. 02.

What would you do if you were in charge of promoting 3 known but not so hyped golf courses? This is what Troon International is now experimenting with by staging multiple top-tier events over the coming days. Within…

2023 Troon Card Program

What is the loyalty strategy behind the 2023 Troon Card Program?

By: 2022. 10. 04.

Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…

Troon International Infographic_Leader Movements 2022

Who has Troon International promoted to leadership positions internally?

By: 2022. 09. 13.

This year we can see an interesting HR trend globally. Namely, the increase in internal career moves. HR professionals really like this solution. When golf clubs a struggling to retain their best talents in various fields and the…

Sandals St. Lucia Golf & Country Club Sandals Resorts

What more can Troon offer to impress Sandals Resorts?

By: 2022. 09. 12.

The cooperation between Troon and the Sandals Resorts goes back at least to 2015. In that year Troon was hired to help Sandals Resorts in the following areas daily operations including the clubhouse, staffing, maintenance facilities, and overall…

Costa Navarino_International Olympic Academy Golf Course - Troon International FABIAN SIXT

What new assignments have Troon International won from Costa Navarino?

By: 2022. 06. 28.

Troon, through its Troon International division, has been engaged at The Bay and The Dunes courses since inception. Until now, Troon International has only provided golf operations service to Costa Navarino. The range of services will be expanded…

Freddie Rexstrew Muscat Resorts Operations Manager

How will Muscat Resorts be reborn with the help of Troon in 2023?

By: 2022. 06. 21.

Soon we can experience how the new owner - Ominvest, the oldest and largest investment company in Oman - transformed Muscat Resorts (formerly Muscat Hills). Muscat Hills previously opened in 2009 and closed in 2020, is the first…

Lakewood National Golf Club Commander Course Icon Management Services

How does ICON Management Services fit into Troon’s portfolio?

By: 2022. 05. 17.

In the last four years, Troon is trying to diversify its portfolio and looking for new areas where it can utilize its club business expertise. This is how I explain the acquisitions of Peter Burwash International and Cliff Drysdale…

Oldfield Club and Community golf course

What can Oldfield Club and Community achieve with the expertise of Troon Privé?

By: 2022. 04. 27.

This could be just another new business win announcement of Troon Privé (the private club operating division of Troon). However, what caught my attention was the fact that the Oldfield Club and Community is cooperating with Audubon International…

Broken Top Club by Troon

Troon Selected To Manage Broken Top Club

By: 2022. 03. 30.

Troon has been selected to manage Broken Top Club, a private club located in Bend, Oregon.  Troon Privé, the private club operating division of Troon, will manage golf operations, food & beverage, golf course agronomy, and membership marketing. Broken…