Troon and Bally’s Golf Links at Ferry Point – a 222-acre parcel in the Throgs Neck section of the Bronx – have just signed a new consulting agreement and sales and marketing partnership. Bally’s selected Troon to support
- sales and marketing,
- retail merchandising, and
In September, the gaming giant Bally’s acquired – paid $60 million – the former Trump Golf Links Ferry Point from The Trump Organization, taking over the license on the property owned by the City of New York through 2035.
The golf course generates profits of $2.5 million to $5 million annually.
The Jack Nicklaus-designed golf course – 7,400-yard – is set at the foot of the Whitestone Bridge, where New York City’s East River meets the Long Island Sound, with stunning views of the New York City skyline.
Open since 2015, Bally’s Golf Links at Ferry Point is recognized as one of the top public courses in New York State.
As part of the relationship, Bally’s Golf Links at Ferry Point will receive a full suite of Troon sales, marketing and public relations services, appear on Troon.com, the Troon App, and will be included in stay & play packages.
Troon will also identify advertising and marketing opportunities through the Troon Media Network, targeting golfers in the Troon database, subscribers to Troon Magazine, and Troon’s digital and email marketing platforms.
Bally’s Golf Links at Ferry Point’s 20,000 square-foot clubhouse is home to The Waterfront NYC, an upscale casual, new American restaurant with a focus on seafood and steak, a well-appointed golf shop, and multiple event spaces perfect for weddings or any special occasion.