2023 marked a year of unprecedented growth for Tagmarshal, the leading provider of on-course optimization technology in the golf industry.
The company achieved a remarkable 57% revenue growth, attracted numerous new customers, and enhanced the pace of play and staff utilization for its clients.
Most recently, Tagmarshal has improved further by completing a multi-million-dollar Series A capital raise.
To achieve this success, in addition to the other achievements mentioned below, Tagmarshal’s customers had to acknowledge the vital role and significance of data analytics in driving digital transformation initiatives.
Data analytics enables businesses to extract valuable insights from extensive datasets, empowering them to make informed decisions.
Golf clubs could greatly benefit from incorporating advanced analytics techniques like machine learning and predictive modeling to stay competitive and provide exceptional customer experiences.
By harnessing predictive analytics from customer relationship management (CRM) systems, golf clubs can significantly improve and personalize customer experiences.
These approaches can drive innovation, optimize operational processes, and ultimately enhance customer satisfaction.
Proactive golf clubs should implement a modern customer experience strategy accompanied by new technologies. Tagmarshal correctly recognized that AI technology can improve the efficiency of its software.
Incorporating AI allows Tagmarshal to provide an all-new level of insight to course managers and staff, including unprecedented prediction and forecast abilities.
Tagmarshal‘s achievements in 2023
Now, I don’t want to test your patience any longer. Let the successes and results of Tagmarshal 2023 come!
- New partnerships with leading Top 100 facilities, including The Old Course at St. Andrews, Streamsong, Crystal Springs, Trump Doonbeg, and Muirfield.
- 2 of golf’s major men’s championships were contested at Tagmarshal partners: the PGA Championship at Valhalla Golf Club in Louisville, Ky., and the U.S. Open Championship at Pinehurst Resort, N.C. Both are long-term partners who used Tagmarshal data to help prepare their courses for the world’s best golfers and compiled valuable insights that will improve the experiences of their members and guests.
- Tagmarshal continues expanding its services to support tournament golf, working closely with the DP World Tour in Europe and its USGA and R&A relationships. The same tournament software is available to any organization that stages events.
Tagmarshal‘s advanced algorithms, drawing on over one billion data points from golf courses, enable proactive pace management by identifying potential issues before they affect golfers, facilities, and staff.
Many partners also leverage this information to optimize tee-time capacity, food and beverage operations, and other revenue-driving areas.
For example, Willow Springs Golf Course in Maryland reduced average round times by 45 minutes, allowing them to add tee-sheet capacity.
In their first season using Tagmarshal’s systems, Willow Springs saw bottom-line gains of more than $500,000.