According to statistics from law enforcement officials, around 30,000 golf carts are reported stolen yearly in the US. As golf cart popularity grows, it’s crucial to implement proactive measures to prevent theft and protect these valuable assets. By…
2023 marked a year of unprecedented growth for Tagmarshal, the leading provider of on-course optimization technology in the golf industry. The company achieved a remarkable 57% revenue growth, attracted numerous new customers, and enhanced the pace of play and staff…
Tagmarshal, the market leader in optimizing on-course operations and pace-of-play management, has just partnered with Club Caddie. Tagmarshal and Club Caddie have aligned their focus on daily-fee courses and country clubs, solidifying their dedication to optimizing operations and…
In the current era, where technology is the driving force behind efficient performance, incorporating artificial intelligence (AI) in data processing has emerged as a fundamental component. For businesses aiming to innovate and stand out, AI represents a means…
The subject of pace of play is a recurring topic among golf club managers. This matter can cause considerable inconvenience to golfers who wish to utilize their leisure time to play golf. It is not a novel concept…
Today, more and more golf club managers realize that there is a connection between the pace of play and the golf experience (see customer experience). Managing tee-time intervals properly can contribute a lot to golf experience and improve net…
Landscapes Golf Management has strategically expanded its partnership with Whoosh, a leading hospitality technology firm known for its innovative software solutions that enhance operational processes and improve guest experiences. This collaboration is expected to yield notable improvements in…
A promising estimate reveals that lithium-powered golf carts, particularly those utilizing advanced lithium battery systems, now represent an inspiring 25% to 40% of the global market, showcasing the remarkable shift towards innovation and sustainability. The figures differ by…
I don't want to keep repeating myself about AI. I want to remind everyone that artificial intelligence is now a strategic necessity that can propel us forward. Across industries, leading companies are advancing from isolated use cases to…
For years now, I've recognized a significant opportunity that golf clubs are overlooking: the potential to elevate the experience by enabling food and beverage orders directly from golf carts. I assumed that if Greg Norman's 'Shark Experience' service…
It is encouraging to observe that a growing number of golf clubs recognize customer experience as a critical element in fostering customer loyalty and retention. Pace of play as an experience When a golfer cannot play at his/her…
Over the course of the past three years, Club Car has faced four significant events that have impacted the organization. Ingersoll Rand Inc. (NYSE:IR) sold Club Car to the global private equity firm Platinum Equity for cca $1.68…
It will be a good month for EZGO. I reported that Monster Golf Club purchased a new EZGO lithium-powered golf buggy fleet yesterday. La Cala Resort in Spain purchased a new fleet of EZGO Elite Lithium-powered golf carts,…
During the 2021 GCMA National Conference in November, I had a very interesting conversation with Christopher Fitt (Director of Golf & Leisure, Foxhills Club & Resort). That is why I invited him for an interview to share his…
The R&A says there are 3 factors which influence the pace of play: The management of play;The course design and set-up;The players. In this interview with Stephen Knoop (Managing Director, Tagmarshal International) I try to get answers on,…
A frequently cited idea is that golf clubs should understand their customers and create customer profiles. In recent years, more and more golf clubs have begun to recognize that it is not enough to know what our golf…
The R&A found two years ago in its survey that 60% of golfers would enjoy golf more if they could play golf in less time. Most recently, a USGA survey shows 74% of golfers believe appropriate speed is critical…
I could easily start this post with the cliché of there is nothing new under the sun, but I will not do that. I think, Troon was the first golf club management company that came up with a…
The next interview in the Grow the Game Initiative series was with Rand Jerris, the Senior Managing Director of Public Services for Public Services for the United States Golf Association. He oversees many of the key functions of…