Son Gual, Mallorca's leading golf destination has just reported their 1000th Chinese golfer in the golf club. This is the result of the copperation with Mission Hills GC (a 12-course resort, located in the town of Guanlan in Shenzhen, in Guangdong Province).
Chinese government is a little bit strange. In spite of there is a decade old ban on golf club development, we have seen so many golf club development. However, recently nearly 70 ‘illegal' courses have been closed as part of a high-profile campaign spearheaded by President Xi Jinping, which has seen crackdowns on banquets, lavish gift-giving and other official ‘excesses'.
Son Gual's general manager, Andreas Pamer said "Most of the clubs enjoying this reciprocal membership arrangement with Mission Hills are in the USA – indeed Son Gual is one of just two in Spain, so it's something of which we're naturally proud."
So the question is how can we take advantage of the decision of the Chinese government and attract as much Chinese golfers as possible.