Not so long time ago I wrote about Zest.Golf how it enables golf clubs and golf resorts to manage B2B tee time bookings in real-time and across multiple destinations.
It is my understanding of the Zest.Golf platform enables golf clubs/resorts to connect with golf tour operators, hotels, golf apps, and many more channels in a simple and seamless way, meaning you can better control your tee time inventory and also avoid barter deals.
Zest.Golf in cooperation with Cascais Visitors & Convention Bureau – as the Cascais DMO – created the Golf Passport by Cascais.
The Golf Passport by Cascais enables golfers looking to book 3-5 rounds across the city’s seven golf courses to do so in under a minute and at the lowest fixed prices available.
- Oitavos Dunes;
- Estoril Golf;
- Penha Longa Resort;
- Onyria Quinta da Marinha Golf Resort;
- Belas Clube de Campo;
- Lisbon Sports Club;
- Pestana Beloura Golf.
Now the challenge is to gain visibility and awareness not just among potential golf tourists but also in search engines. Furthermore, how popular Golf Passport by Cascais will be among golf tourists or they will continue either book their golf holiday is golf travel agencies or directly?
How many of you are using Portugalgolfbooking.com?
Golf Passport by Cascais & Influencer marketing
I would build an influencer marketing program to generate awareness and interest – for Golf Passport by Cascais – among those who are open to golf holidays in the Cascais region.
I am sure Cascais Visitors & Convention Bureau will find quite easily Portugal fan golf influencers like me.
We should not be lazy to find the right macro-influencers (between 100,000 & 1M followers) micro-influencers (between 10-100,000 followers) and nano-influencers (less than 10,000 followers).
Macro and mega influencers are excellent choices if you want to generate awareness for your product or service.
In my experience as a micro-influencer – with over 60,000 followers – is that micro-influencers should be used if you’re ready to start generating more focused leads.