Why is Argentario Golf & Wellness Resort joining the exclusive Autograph Collection brand?

By: May 26, 2023

The Autograph Collection hotel brand of Marriott International was launched in 2009. It is one of the 3 soft brands from Marriott International, the others being Design Hotels and Tribute Portfolio, both inherited as part of the merger with Starwood Hotels & Resorts. 

Autograph Collection hotels try to bring one-of-a-kind hotels for guests seeking a stay with a story. Even the brand’s tagline says ‘Exactly Like Nothing Else’.

There are over 200 independent hotels – a collection of upper upscale and luxury – in the Autograph Collection worldwide. You can enjoy in these hotels the exclusive benefits with Marriott Bonvoy.

Argentario Golf & Wellness Resort in Tuscany Italy

Argentario Golf & Wellness Resort & Autograph Collection

Without knowing the Autograph Collection hotel brand’s essence, it is difficult to understand the decision of Argentario Golf & Wellness Resort.

Another important addition to understanding the decision. The global Luxury Hotels market size is expected to grow from USD 197 680 million in 2023 to USD 259 510 million by 2029; it is expected to grow at a CAGR of 4.0% during 2023-2029.

The details can come now.

By joining the Autograph Collection hotel network, Argentario Golf & Wellness Resort – has a PGA National Italy status too – becomes the 1st 5-star resort in Italy and one of the few golf properties in Europe to belong to Marriott’s golf portfolio.

Argentario Golf & Wellness Resort is now also a member of the loyalty program, Marriott Bonvoy.

Argentario Golf & Wellness Resort golf course view

The property, home to 73 suites and rooms and a collection of luxury villas, is set in 77 hectares of typical Tuscan terrain surrounded by a nature reserve.