Inflation is a big challenge for many countries in the last couple of years. Not entirely unfounded, many people also fear a recession, which could reach us even this year.
At the same time, I think it is important to improve the services of our golf clubs. We learned during the lockdown that people are ready to spend money on activities that make them feel normal and happy. Just think about the record golf equipment and golf club membership sales between 2020 and 2022.
Let’s assume your golf course’s turf conditioning is in superb shape, the golf cart fleet is equipped with the latest technologies (e.g. navigation, entertainment, F&B, etc.) to impress golfers.
What golf service is still worth developing for the sake of an attractive customer experience and higher NPS score?
ClubUp new partners
Troon acquired ClubUp, a leading golf technology and service company that currently caters to 65+ golf clubs and resorts operating caddie programs domestically and internationally last summer.
Troon did not simply buy ClubUp but will develop it further. ClubUp technology offers a more efficient way to schedule and communicate with caddies working at a partner club property.
The caddy experience can be the area where we can demonstrate something special to our golf club guests and golf club members.
Latest ClubUp new business wins
Here is the latest ClubUp new business news. St. Andrews Links in Scotland, Barnbaugle in Tasmania, Australia, and the Vattanac Golf Resort in Cambodia have chosen ClubCup recently.
Neil Coulson, the CEO of The St. Andrews Links Trust commented on the growing relationship with ClubUp:
” ClubUp technology offers a very effective way for us to communicate and offer rounds to the many talented individuals who caddie across all our courses at the Links.”