The level of value or “success” that golf club members derive from our golf club membership offerings directly correlates with their loyalty.
Furthermore, the greater success achieved by our golf club members translates to increased revenue generation for our golf club.
To effectively market and cultivate successful golf club membership offers, two essential components are required:
Make it personalized as much as you can. Utilize the analytics feature of your golf club management software, CRM software, email software, etc., to comprehensively understand your golf club members’ behavior, requirements, and anticipations.
It would be great if you initiate direct conversations with them to gather insights into their experiences at your golf club. These actions can drive deeper engagement.
Failure of golf club members to actively engage with and comprehend the benefits of their membership may lead to increased attrition rates.
In short, track, analyze, and act!
Golf club employees as ambassadors
Success-oriented employees at the golf club support customer success, which helps build loyalty. Frontline employees must recognize the significance of cultivating enduring and meaningful relationships with our golf club clientele.
This endeavor involves personally engaging with golf club members, addressing them by their names, and going beyond mere formality.
Let’s examine whether The Bridgedown Collection has successfully crafted appealing golf club membership offers that resonate with contemporary golfers’ lifestyles, requirements, and anticipations.
The Bridgedown Collection‘s new flexible golf club membership offers
In partnership with PlayMoreGolf, The Bridgedown Collection has introduced a points-based pass that grants golfers access to some of the finest golf courses in London.
The annual membership will grant golfers access to the following:
- The iconic Seve Ballesteros design, The Shire London;
- The recently opened links-inspired Inspiration Club designed by renowned architects Mackenzie
- and Ebert; and
- The West London Golf Centre, which is home to one of the most spectacular 9-hole courses you’ll
- ever play.
How it works?
The Bridgedown Collection flexible membership is points-based, with each tee time booking assigned a
value according to the day of the week, time of day, and choice of course.
Bookings and points allocation are managed via an App designed by PlayMoreGolf, making this membership very simple to use.
Golfers can also use their points to book tee times for up to three guests at a time and top up membership points as needed throughout the year.
I hope this solution will enable The Bridgedown Collection to accommodate golf club members with busy schedules who wish to continue enjoying the perks of their golf club membership.
It will also benefit those who are hesitant to join a golf club due to time constraints.
If you desire to leverage the power of the membership economy, let’s connect at a time that suits you best:
- mikibreitner@gmail.com,
- +36 30 279 0054