Automated personalization is projected to be one of the most significant e-commerce trends in 2023. It is gaining momentum because it can save time for businesses like golf clubs while still providing customers with an individualized experience. With…
It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…
Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…
In the new digital era, competing for golfers and keeping the attention has become the $64,000 question for the golf clubs. We can already see a massive shift to digital consumption (e.g. mobile commerce, mobile apps, e-commerce). According…
We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…
The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…
Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…
The idea of luxury is prevalent in modern society, and the term "luxury" frequently appears in various contexts. Regrettably, this widespread usage has resulted in a significant dilution of its meaning. While there is a general understanding of…
GCSAA reported that water usage had been reduced by 29% between 2005 and 2022. The report found that U.S. golf facilities applied approximately 1.68 million acre-feet of water in 2020, a 29% reduction since 2005. The same survey measured the use…
It is already established that a unified customer view offers a comprehensive understanding of each customer, facilitating seamless interactions, higher conversation rates, and experiences that enhance customer satisfaction. Research from McKinsey reveals that 76% of consumers expect personalized…
In 2024, Troon retained itself as the largest golf club management company globally, successfully managing a remarkable network of 610 18-hole equivalent golf courses across its various brands. Invited manages 175 golf courses, and KemperSports, with 137 courses,…
According to Allied Market Research's 2024 report, the global luxury tourism market is valued at approximately $1.4 trillion and is projected to reach $2.2 trillion by 2030. This growth corresponds to a compound annual growth rate (CAGR) of…
In 2025, AI-driven personalization is expected to emerge as the most prominent trend in retail technology. Retailers are expected to increasingly leverage artificial intelligence to analyze customer data, optimize inventory management, and deliver tailored experiences. This approach is…
This may be the first instance where Titleist clearly highlights our game with wedges and irons. The new Titleist Pro V1 and Pro V1x golf balls are built upon innovations introduced in 2023. The significant change is the…
Over the past few years, I've had the opportunity to learn more about St Enodoc Golf Club in North Cornwall, England, and it's been a rewarding experience. Undoubtedly, being so close to nature and focusing on golf drew…
The Peter Cowen Academy at Emirates Golf Club has unveiled its fully refurbished facilities, setting a new benchmark for golf instruction in the Middle East. The newly upgraded academy features a purpose-built building housing cutting-edge Swing Studios, a…
Golf clubs & resorts are not just about providing good service. It’s an opportunity to create memorable experiences for individuals. In the evolving landscape of the experience economy, where unique and personalized interactions are highly valued, it is…
When Landmand Golf Club put the tee times for 2023, its inaugural full season, it sold out for the year on April 10, just over a month before it opened that year. The following year, though, was rather…
Several years ago, I observed that the expectations of both employers and employees have evolved significantly. Many employees in the golf club industry are resigning, citing concerns related to the employee experience (EX). The primary factors influencing their…
A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…