Automated personalization is projected to be one of the most significant e-commerce trends in 2023. It is gaining momentum because it can save time for businesses like golf clubs while still providing customers with an individualized experience. With…
It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…
Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…
In the new digital era, competing for golfers and keeping the attention has become the $64,000 question for the golf clubs. We can already see a massive shift to digital consumption (e.g. mobile commerce, mobile apps, e-commerce). According…
We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…
The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…
Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…
A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…
Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…
The Vokey Design V Grind, a lob wedge that provides players with increased bounce on square-faced shots and enhanced relief for open-faced shots, is now accessible through WedgeWorks on Vokey.com. When the V Grind face is opened, its heel,…
Burhill Group Limited (BGL) Golf, a leading UK multi-course operator, has announced a significant increase in rounds played for the second quarter of 2024. In the second quarter of 2024, BGL reported a 9% increase in rounds played…
I really hate it when I have to hunt for my golf ball in a deep bunker with steep walls. It's definitely one of the reasons why I'll never forget my game at Las Colinas Golf & Country…
While digitalization is increasingly visible and experienced in golf clubs, its role and contribution to customer experience development are even more evident. I give you a few examples. Golf clubs have traditionally involved a lot of in-person interaction…
The level of value or "success" that golf club members derive from our golf club membership offerings directly correlates with their loyalty. Furthermore, the greater success achieved by our golf club members translates to increased revenue generation for our golf…
In today's discussions on e-commerce personalization, the following four trends are consistently brought to the forefront, paving the way for innovation and progress: Getting ready for Generative AI (which allows users to input a variety of prompts to generate new…
Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…
In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…
In January 2022, I could report that Troon had won the Wilderness Club management duties. Escalante Golf, one of the nation’s premier owners and operators of golf courses and private clubs, added the 550-acre Wilderness Club in Montana…
AI technology's potential advantages and benefits for the golf industry are being considered as we head into 2024. It is worth noting that AI technology has already been utilized in certain segments, such as sports equipment and lawn…
Guy Riggott's promotion to Chief Operating Officer of BGL's Golf Division is a testament to his hard work and dedication. Ever since Riggott joined BGL in September 2014 as Operations Director, he has been a driving force behind…